NEW YORK – June 2, 2026 – Geopath today announced the next step in its evolution to advance the Out-of-Home (OOH) industry: the launch of a search for an Executive Director to lead Geopath into a bold, momentum-filled future. Building on meaningful progress and recent pilot of a next-generation measurement platform, the Board is seeking a dynamic leader who can accelerate this trajectory and help unlock even greater value for the industry.
The Executive Director will play a critical role in shaping the future of OOH measurement, building on the transformation initiated by the Board to evolve the industry from static, legacy metrics into a dynamic, high-velocity currency designed for today’s data-driven, omnichannel ecosystem. This next phase represents a powerful opportunity to further elevate OOH’s role within the broader media landscape and unlock new levels of value for the industry.
“Geopath has made tremendous progress in strengthening its foundation and positioning the organization for long-term success, but the best is yet to come,” said Ali Broback, Chief Client Officer and Partner at ODN and Chairperson of the Board at Geopath. “We are energized by the momentum ahead and are looking for a leader who can build on this progress, advancing a high-impact organization that supports a $10B+ industry and helps unlock the full potential of OOH measurement.
An executive search committee, comprised of a diverse group of board members, has been established to align the organization’s ambitions and the evolving needs of the industry. For those interested, a formal Job Description can be found at the below link.
About Geopath
Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the-art audience location measurement, deep insights and innovative market research. The organization is headquartered in New York City and governed by a tripartite board composed of advertisers, agencies and media companies spanning the entire United States. For more information, please visit Geopath.
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