San Francisco, CALIF. – Jan. 27, 2021– Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the industry’s first Tesla-top advertising campaigns. Facilitated through Firefly’s partnership with tech-enabled vehicle fleet operator Drive Sally, the campaigns elevate taxi-top advertising to […]
In The Other Side of Outdoor Advertising Crunchbase notes that startups like Brex and Eaze are using out of home advertising to get consumers attention: “The startups we talked to, including Brex, Eaze, and Snowflake, said that they think consumers are tired of Facebook and Instagram advertisements. Especially because you […]
Firefly operates a network of digital signs atop taxis and rideshare vehicles. On thursday Firefly announced a $30 million raise from an investor group led by GV (Google Ventures for those who don’t know the acronym). The new money comes on top of a $21.5 million raise last December. […]
SAN FRANCISCO, Calif. (May 30, 2019) — Firefly, the company connecting people, governments, and businesses with its dynamic smart media platform, today announced a $30 million Series A led by GV (formerly Google Ventures) with participation from NFX. The new investment will fuel Firefly’s growth, supporting expansion to more communities, […]
The Daily Tar Heel reports that a couple of University of North Carolina students have started a company to recycle billboard vinyl into wallets, purses and backpacks. One used billboard vinyl makes 200 bags. The North Carolina students aren’t the first ones to get the idea. Rareform, the Los Angeles […]
Mindshare’s Shane O’Leary has written a linkedin article talking about the strategy direct to consumer (“D2C”) companies like Glossier, Warby Parker and Casper are using to drive growth. A great read for anyone trying to sell advertising to D2C companies. The D2CF companies are souring on digital advertising due to fraud, […]
