LAS VEGAS – Adomni, an open online platform to find and buy DOOH advertising, and Broadsign, the leading DOOH marketing platform for media owners, are now working together to make buying, selling and launching DOOH campaigns easier than ever before. The Broadsign Reach supply-side platform (SSP) which currently has over […]
Digital billboard opponents used to base all their arguments on safety. It’s harder to make those claims in the wake of federal government studies which have found that digital billboards do not distract drivers. Insider is starting to see digital billboard opponents raise privacy as an issue. Here’s a quote […]
Insider heard reports this week that a digital billboard in the northwest got hacked. We asked Formetco’s Jim Shimmin to talk about digital billboard security. Jim, how do Independent Billboard Operators protect their digital billboards from being hacked? The two most important things are Network Security and Password Security. Network […]
Vistar Media’s CEO Michael Provenzano appeared on the Dec 4 Ad Exchanger Talks podcast to talk about programmatic out of home. Vistar’s been on a tear with revenues in excess of $20 million and 65% year over year growth. Here are the highlights. On the digital sign market You’ve got […]
John Miller, Lamar’s SVP of Sales did a 7 minute interview on the out of home industry at the DPAA Video Everywhere summit a couple weeks ago. On how digital signs are transformative I’ve seen a lot of innovation. But sometimes innovation is confused with novelty…What has been true innovation. […]
Three interesting comments by Lamar CEO Sean Reilly during last week’s third quarter earnings call. On digital sign revenues. Digital continues to be a great story for the company. Our same-board digital performance continues to shine, up 7.2% in Q3. By the end of Q3, we had added an additional […]
Don’t be shy about asserting your rights if a zoning or planning board doesn’t follow the rules. That’s the lesson of Borough of Castle Shannon vs Steel City Billboards. Insider talked with Steel City Billboards owner Mitchell Fowkes. What was the dispute? Steel City Billboards went to Castle Shannon Borough to […]
What’s it like to install your first digital billboard? That’s what Insider asked Brett & Lane Keenan who founded Keenan Media, a Conyers Georgia headquartered company to develop out of home locations in Georgia. Brett & Lane, what prompted you to enter the out of home business. Coming from a […]
Lamar must be prepared to take advantage of industry consolidation and ad agency turmoil. That’s how Lamar CEO Sean Reilly began his remarks to the Goldman Sachs Communicopia Conference last Thursday. Here are the highlights. On changes in the ad agency market There’s great turmoil in the big agency business. Clients […]
By Watchfire Signs Digital signs are a vital resource for the benefit of their communities, and local businesses often running safety-related messages in the face of Hurricane Florence. These messages keep local residents informed when they may not have reliable access to traditional media while on the road. How to prepare […]
