Lamar CEO Sean Reilly was entertaining as ever at Wednesday’s Morgan Stanley Tech, Media and Telecom Conference. Some of the highlights. On taking share from local TV and radio I think it’s the next shoe to drop. I’ve seen it in what has happened to print…Our fastest growing and largest […]
Tag: daktronics
Coronavirus and Out of Home: What’s the Chatter
Here’s the chatter about Coronavirus and out of home. The GO2020 Out of Home Media Conference and Expo: Group M’s Brian Wieser quoted in Axios: Outdoor advertising “may be worse off with lower levels of foot traffic in many places.” William Eccleshare, Clear Channel Outdoor Global CEO on last week’s […]
Daktronics Invests in XDC, a Leader in Mass Transfer and MicroLED Technology
BROOKINGS, S.D., Feb. 28, 2020 (GLOBE NEWSWIRE) — Daktronics (DAKT) (NASDAQ-DAKT) of Brookings, South Dakota, announces it has participated in a Series A investment round in X Display Company (XDC). XDC creates and owns leading intellectual property (IP) and capabilities in microLED mass transfer technology. Series A investments will support XDC’s further […]
Company of the Day: Digivision Billboard Network
Company: Digivision Markets: Louisiana Address: 4830 Line Avenue, Suite 185, Shreveport, Louisiana, 71006 Email: bennett@digivisionbillboards.com Phone: 1-318-459-9020 Digivision operates digital billboards in Shreveport and Bossier City, Louisiana. The firm was founded by Bennett Rinaudo in 2017. The firm has fourteen digital billboards networked together with plans to build four more […]
Digital Billboard Light Mitigation
“More and more regulatory authorities are requiring a lighting analysis for digital sign permitting. I was getting 1 request a month a year ago. Now I get 4-5 a month.” – Daktronics lighting expert Eric Johnson on the importance of lighting studies at a recent IBOUSA show. One of the […]
Football’s Biggest Game Features Daktronics Products at Hard Rock Stadium
BROOKINGS, S.D. – Jan. 29, 2020 – The biggest football game of the year is set to kick off this Sunday in Miami, Florida, at Hard Rock Stadium, a venue featuring multiple Daktronics (NASDAQ-DAKT) LED displays. The four corners of the stadium will bring video content to fans while the longest ribbon board […]
Company of the Day: Buckland Media
Company: Buckland Media Group Markets: Western Oklahoma Headquarters: Oklahoma City, OK 73112 Phone: 405-219-1800 Email: bucklandmediaok@gmail.com Ben Buckland Media operates 128 faces plus 4 digital billboards in Western Oklahoma. The company is owned by Ben Buckland. Buckland has a background in the radio and publishing business and has also served as the announcer […]
Daktronics Announces New Digital Billboard Technology Backed by Improved Support
BROOKINGS, S.D., Dec. 17, 2019 (GLOBE NEWSWIRE) — Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the DB-6500, the latest addition to their DB-6000 LED digital billboard series. The Out of Home industry-standard 400 by 400-millimeter module features neighborhood-friendly emissions standards, a 10-year brightness guarantee, 12-year parts support and diagnostic information through System […]
Daktronics on Where 6-8 Second Flips Come From
Newman Outdoor’s Brett Waldera asked Insider the following question: I am looking for some documentation for the suggested ad display time on a digital billboard. I have heard somewhere that the industry standard is 7 seconds…but I can’t seem to find any documentation… Insider posed the question to Roger Brown, […]
Daktronics revenue up and net down in 2Q 2020.
Daktronics revenue grew slightly but net income declined during the second quarter of fiscal 2020 (3 months ended November 2, 2019). Here are the results from the earnings release and earnings call for the digital billboard manufacturer. Revenue grew 1% to $175 million during the second quarter of fiscal 2012. […]





















