Longtime LA billboard watcher Jason Morgan has a new substack and a new billboard book. Billboard Insider talked with Jason Morgan to learn more. You’ve got a new Substack and a new book. Tell us more. So, from 2010 to 2021 when I was living in Los Angeles and I […]
Jason Morgan just published Made You Look – 500 Eye-Catching Billboard Design Ideas from the Skies of Los Angeles. The book features billboards Jason photographed from 2008 to 2021 while publishing Daily Billboard Blog and the Three of a Kind column for Billboard Insider. The book costs $50 in paperback […]
Everyone remembers those classic black and white Calvin Klein ads from the 1990s that made men’s underwear sexy, and countless fashion brands have tried to replicate their success since then. Today’s ‘3 of a Kind’ looks are three approaches to marketing men’s underwear using outdoor advertising. First up is a […]
Following the announcement that the Daily Billboard Blog would shutter and be taken offline, many people reached out to see if they could still access the 11+ years of billboard creatives from around L.A., seeing the website as a useful design resource and historical tool. Now the blog will be […]
Billboard Insider reads Jason Morgan’s Daily Billboard blog to follow billboard trends in LA. Morgan, a transplanted Brit and professional photographer has posted high quality photos of billboards in Los Angeles for the past 11 years. Insider talked with Jason about his decision to close his blog today. What’s been […]
With many restaurants closed for dining during the pandemic, food delivery apps became even more important to helping eateries reach their customers. Here are three approaches to advertising takeout delivery filling the skies of L.A. in recent years as the popularity of these apps have grown. First up is a […]
Today the Daily Billboard Blog thought we’d shine a spotlight on the ongoing ‘Streaming Wars’ in the entertainment industry, especially in light of the recent rebranding and relaunch of CBS All Access as Paramount+, and how these new streaming services have launched their platforms with outdoor advertising around Los Angeles. […]
This year may have started differently from others, but one thing is always certain, people’s minds always turn to losing the holiday weight from their over indulgence and the New Year skies fill with fitness billboards. Gyms may be closed during this pandemic but people are still finding creative ways […]
This festive season, Daily Billboard thought we’d showcase three billboards from different industries making the most of the holidays and either trying to stay off Santa’s naughty list or sending their Christmas present requests. First up is a clever copy-only ‘bad or good’ ad creative from Wells Fargo bank highlighting […]
This month Daily Billboard Blog is showcasing three action shot ad creatives helping a trio of brands from different industries stand out in a big way in the city skyline. The first eye-catching example is for energy drink Red Bull spied along West Hollywood’s Sunset Strip in July 2011. This giant-sized […]
