Insider has written previously about Ogilvy on Advertising and Why Ogilvy Was Wrong About Billboards. In our third and last post about on Ogilvy we highlight his five tips for designing billboards for maximum effect. Make your billboard “a visual scandal” but don’t overdue the scandal or you will stop traffic […]
Tag: creative
Moving to Canada?
Insider saw this Linkedin post from Jeff Cook, who owns a real estate firm in Charleston. We are reprinting with his permission. Moving to Canada? By Jeff Cook | July 20th, 2016 My billboards have always been a huge staple in my success. They’re big, they’re funny, and as some […]
Ogilvy on Advertising.
If you read one book on advertising it should be Ogilvy on Advertising by David Ogilvy. My edition dates to 1985 but the advice is timeless. Ogilvy was a college dropout/kitchen cook/door-to-door salesman who founded the Ogilvy and Mather ad agency. He was a gifted writer. In case you […]
The Man Who’s Painted 5,000 Billboards
Insider has written before that painted billboards are making a comeback. There are two firms – Overall Murals and Colossal Media – which specialize in painted billboards. Atlanta billboard artist Ben Zaricor estimates that he’s painted 5,000 billboards in the course of 15 years. Insider interviewed Zaricor to learn more […]
Chick-fil-a Changing Agencies
Billboard Insider shared a recent post about the history of Chick-fil-a advertising and their cow campaign. After more than two decades featuring one of the most recognizable ad campaigns in recent memory, Chick-fil-a has ended its relationship with the agency that created the Chick-fil-a cows. Chick-fil-a has hired McCann Worldgroup and […]
Adams Outdoor 3D Kiss Cow
We saw this post from Adams Outdoor and thought you all might enjoy. https://youtu.be/AtDD-IAKm0E If any of you have other interesting posts, let us know. Paid Advertisement
What is ArtPop?
Insider has previously reported on ArtPop and it’s founder Wendy Hickey. Outfront Media recently published an interview with Wendy on their web site. Here are some highlights: The concept of ArtPop started while Wendy was serving on the Board of Directors for the Poconos Arts Council. It focused on artists […]
Choice Media’s Law Enforcement Campaign
Choice Media has put together three billboard layouts in support of the law enforcement community. This is a great way to speak out in a positive way to a contentious issue. You can contact Brad Tooley (info@choicemediatx.com) if you would like to get the designs in a format in which […]
Don’t Poke’ and Drive
From Insider – Any of us who have teenagers or young adults in our families have probably been exposed to the Pokemon GO craze which has exploded in the past week. It does bring Gamers off the couch and into the real world, but can make them a bit distracted as […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
