Billboard Insider recently checked back in with Michael G.D. Scheid, of IMAGE MEDIA OUTDOOR in Chicago, IL. Here’s an update on some special creative executions you may have spotted around Chicago this summer: IMAGE MEDIA has posted some Outstanding Extensions Creative this Summer. These embellishments offer unique creative opportunities that grab […]
You may remember a recent article from a South Carolina Realtor with a clever billboard idea working from this current election season. So, as no good idea can’t be borrowed, I am driving down the street on the other side of the U.S. and see this billboard. Looks a little familiar. […]
Convenience Store Decisions presents the following thoughts on billboard presentation for convenience store owners from Tim Lazor, President of LazorYost C-Store Marketing. Be brief but focused with ONE idea Make it a big idea that’s relevant to your customer Make it disruptive visually Deliver the idea in a fast and […]
CW 33 reports that campaign billboards are popping up around Dallas, but not for Trump or Clinton. The boards are retro boards saying Kennedy for President. They have been catching passerby’s eyes and that’s the point. The answer to the Mystery Of The Vote Kennedy Billboards is hidden in the […]
Stephen Freitas is Chief Marketing Officer of the OAAA. He is the leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications […]
In a Facebook post and a tweet on Monday, the Phoenix Police Department showed off some billboards it put up around the city last week,a little love note to thank the city and state for its faith in our men and women in blue. About three weeks ago, PPD […]
Fairway Outdoor is stunting in Greenville, South Carolina. Fox News outlets are reporting the appearance of mysterious billboards which consist of nothing but a smiley face. Fairway is mum so far. Insider’s take: Stunts can be a very effective way of getting attention. Remember Outfront’s Grand Rapids fruits and veggie stunt […]
Insider has written previously about Ogilvy on Advertising and Why Ogilvy Was Wrong About Billboards. In our third and last post about on Ogilvy we highlight his five tips for designing billboards for maximum effect. Make your billboard “a visual scandal” but don’t overdue the scandal or you will stop traffic […]
Insider saw this Linkedin post from Jeff Cook, who owns a real estate firm in Charleston. We are reprinting with his permission. Moving to Canada? By Jeff Cook | July 20th, 2016 My billboards have always been a huge staple in my success. They’re big, they’re funny, and as some […]
If you read one book on advertising it should be Ogilvy on Advertising by David Ogilvy. My edition dates to 1985 but the advice is timeless. Ogilvy was a college dropout/kitchen cook/door-to-door salesman who founded the Ogilvy and Mather ad agency. He was a gifted writer. In case you […]
