This week’s billboard creative design tips from from the IBOUSA website. The IBOUSA is a professional organization for independent regional billboard operators. Insider thanks Chris Cowlbeck for permission to reprint. QUICK Test – print your design, go back 30’ and if you can’t read it in 4 seconds, change it! […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
EXPO CHICAGO AND THE CITY OF CHICAGO ANNOUNCE OVERRIDE | A BILLBOARD PROJECT First-of-its-kind Citywide Public Art Initiative Features 15 Local, National and International Artists on Entire Network of 28 Chicago Digital Billboards CHICAGO — EXPO CHICAGO, The International Exposition of Modern & Contemporary Art, in partnership with the City […]
Billboard Insider recently checked back in with Michael G.D. Scheid, of IMAGE MEDIA OUTDOOR in Chicago, IL. Here’s an update on some special creative executions you may have spotted around Chicago this summer: IMAGE MEDIA has posted some Outstanding Extensions Creative this Summer. These embellishments offer unique creative opportunities that grab […]
You may remember a recent article from a South Carolina Realtor with a clever billboard idea working from this current election season. So, as no good idea can’t be borrowed, I am driving down the street on the other side of the U.S. and see this billboard. Looks a little familiar. […]
Convenience Store Decisions presents the following thoughts on billboard presentation for convenience store owners from Tim Lazor, President of LazorYost C-Store Marketing. Be brief but focused with ONE idea Make it a big idea that’s relevant to your customer Make it disruptive visually Deliver the idea in a fast and […]
CW 33 reports that campaign billboards are popping up around Dallas, but not for Trump or Clinton. The boards are retro boards saying Kennedy for President. They have been catching passerby’s eyes and that’s the point. The answer to the Mystery Of The Vote Kennedy Billboards is hidden in the […]
Stephen Freitas is Chief Marketing Officer of the OAAA. He is the leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications […]
In a Facebook post and a tweet on Monday, the Phoenix Police Department showed off some billboards it put up around the city last week,a little love note to thank the city and state for its faith in our men and women in blue. About three weeks ago, PPD […]
Fairway Outdoor is stunting in Greenville, South Carolina. Fox News outlets are reporting the appearance of mysterious billboards which consist of nothing but a smiley face. Fairway is mum so far. Insider’s take: Stunts can be a very effective way of getting attention. Remember Outfront’s Grand Rapids fruits and veggie stunt […]
