Al.com reports that Lamar is stunting in Alabama with a billboard which reads: Your Wife Knows – Tom Traylor, Lamar’s territory manager says it’s a sign for a local business. The billboard in on Valleydale Road in Birmingham, Alabama. Insider’s take: Stunts can be effective. Think Extra Credit Projects puzzle […]
Here’s a press release talking about another Grand Rapids billboard stunt by Extra Credit Projects, the same comapny which ran the fruits and vegetable stunt earlier this summer. GRAND RAPIDS, Mich—For days in September viewers were puzzled by a handful of billboards around Grand Rapids. The solution followed close behind […]
Fairway has been stunting by running smiley face billboards in South Carolina. WMBFnews.com and wspa.com report that the stunt was for an ad campaign for the Bojangles restaurant chain. The post-stunt billboards now show a pictures with a Bojangles meal opposite of a smiley face. Insider’s take: Stunts can be […]
Here’s an example of good motives and terrible billboard design. Potomoc Local reports that Prince William County decided to rent a billboard to urge commuters to vote absentee. The county spent $3,262 to rent this billboard from Lamar. There are three problems with this sign. Too many words. Remember the […]
This week’s billboard creative design tips from from the IBOUSA website. The IBOUSA is a professional organization for independent regional billboard operators. Insider thanks Chris Cowlbeck for permission to reprint. QUICK Test – print your design, go back 30’ and if you can’t read it in 4 seconds, change it! […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
EXPO CHICAGO AND THE CITY OF CHICAGO ANNOUNCE OVERRIDE | A BILLBOARD PROJECT First-of-its-kind Citywide Public Art Initiative Features 15 Local, National and International Artists on Entire Network of 28 Chicago Digital Billboards CHICAGO — EXPO CHICAGO, The International Exposition of Modern & Contemporary Art, in partnership with the City […]
Billboard Insider recently checked back in with Michael G.D. Scheid, of IMAGE MEDIA OUTDOOR in Chicago, IL. Here’s an update on some special creative executions you may have spotted around Chicago this summer: IMAGE MEDIA has posted some Outstanding Extensions Creative this Summer. These embellishments offer unique creative opportunities that grab […]
You may remember a recent article from a South Carolina Realtor with a clever billboard idea working from this current election season. So, as no good idea can’t be borrowed, I am driving down the street on the other side of the U.S. and see this billboard. Looks a little familiar. […]
Convenience Store Decisions presents the following thoughts on billboard presentation for convenience store owners from Tim Lazor, President of LazorYost C-Store Marketing. Be brief but focused with ONE idea Make it a big idea that’s relevant to your customer Make it disruptive visually Deliver the idea in a fast and […]
