Many of you may have noticed how billboards and sports make a good partnership. The Huffington Post has noticed and highlight the relationship in a blog post this week. Look at this list of recent sports related billboards: Red Sox’ billboards honor the farewell at-bats of 10-time All-Star David Ortiz […]
Tag: creative
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
A billboard with falling snow and a climbing car
The first billboard with falling “snow” and a real climbing car has just been unveiled in Times Square, New York City, to mark the PS4 release of ”Rise of the Tomb Raider” and the 20th anniversary of the popular video game franchise. Liquid Advertising, the ad agency of record for […]
Using a Digital Sign for Birthday Messages
Chris Cowlbeck, General Manager of Look Advertising and an IBOUSA Operator Associate runs a creative digital billboard birthday message special: three days on five digital signs for $100 with free design. This is great way to create long term customers and to use the flexibility of digital, especially in small markets where […]
South Park Uses Billboards In Good Humor?
Insider saw this video based on a South Park promotion celebrating their 20th season. The promotion centered around the use of strategically placed mobile billboards. The billboards were placed in locations based on the theme of the billboards. Not everyone was amused but we thought our readers might enjoy. […]
ArtPop Creates Buzz for Your Boards
How’d you like to use your vacant billboard space to create goodwill with local politicians and the local arts community? ArtPop is a company which promotes the arts by using vacant billboard space to display local art. The company is displaying works by 128 artists in 11 markets in the […]
Lamar Stunting in Alabama
Al.com reports that Lamar is stunting in Alabama with a billboard which reads: Your Wife Knows – Tom Traylor, Lamar’s territory manager says it’s a sign for a local business. The billboard in on Valleydale Road in Birmingham, Alabama. Insider’s take: Stunts can be effective. Think Extra Credit Projects puzzle […]
New Billboards Leave West Michigan Puzzled
Here’s a press release talking about another Grand Rapids billboard stunt by Extra Credit Projects, the same comapny which ran the fruits and vegetable stunt earlier this summer. GRAND RAPIDS, Mich—For days in September viewers were puzzled by a handful of billboards around Grand Rapids. The solution followed close behind […]
Fairway South Carolina Stunt For Bojangles Ad Campaign
Fairway has been stunting by running smiley face billboards in South Carolina. WMBFnews.com and wspa.com report that the stunt was for an ad campaign for the Bojangles restaurant chain. The post-stunt billboards now show a pictures with a Bojangles meal opposite of a smiley face. Insider’s take: Stunts can be […]
A Billboard Fail
Here’s an example of good motives and terrible billboard design. Potomoc Local reports that Prince William County decided to rent a billboard to urge commuters to vote absentee. The county spent $3,262 to rent this billboard from Lamar. There are three problems with this sign. Too many words. Remember the […]
