Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Cincinnati has an example of art, the elections and thought using billboards with “The I-71 Project,” a joint project of the Contemporary Arts Center and the Columbus Museum of Art. The group wanted to create something provocative yet non-partisan. The exhibit features public installations that explore the political theater staged in […]
OAAA is calling all creative types, your “goods” could win a 2017 OBIE Award – the award that honors creative excellence in the OOH industry. The 75th OBIE Awards call for entry has officially hit desks. Recipients have unzipped their packets to reveal the beaded obelisk and are setting their […]
Thanks to Clear Channel Outdoor for allowing us to reprint their article. Enjoy! It’s been a tumultuous (to say the least) election cycle and for most — November 8 can’t come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) […]
EAST LANSING, Michigan — In a fall semester campaign effort, Michigan State University and Midwest creative firm and advertising agency, Extra Credit Projects (ECP), work to bring the Spartans Will message to the masses. Visitors to East Lansing will see part of this season’s campaign on billboard designs on major highways. Other major tactics are graphics on Spartan Stadium, with […]
The University of Tennessee Knoxville reports that a professor in the University of Tennessee School of Journalism and Media gave his students an assignment to create billboards to encourage people to vote. The constraints were: Non-partisan No Images Three words one of which must be a variation of the word […]
Kissmetrics has put together an infographic summarizing a 2003 study on color preferences by gender. Source: https://blog.kissmetrics.com/gender-and-color/ Blue was by far and away the favorite color of men. Blue and purple were the favorite colors of women. Insider sees lots of examples of powerful billboards which use vibrant rich blues. A billboard […]
Fairway Outdoor is running a fabulous campaign calling attention to the power of outdoor. It’s called the “isms” campaign. The billboards look like this: When you go to the each website you get the following. or or Kudos to Fairway for coming up with a simple, fresh, clever way to […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Each year the OAAG holds their Creative Contest to showcase the artistic talent and imagination they have in the state of Georgia. It may be the only state association that holds such a contest. If your state does something similar let us at Insider know. The association President, Conner Poe, says […]
