Thanks to Clear Channel Outdoor for allowing us to reprint their article. Enjoy! It’s been a tumultuous (to say the least) election cycle and for most — November 8 can’t come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) […]
Tag: creative
Spartans Make Statement With Extra Credit Projects
EAST LANSING, Michigan — In a fall semester campaign effort, Michigan State University and Midwest creative firm and advertising agency, Extra Credit Projects (ECP), work to bring the Spartans Will message to the masses. Visitors to East Lansing will see part of this season’s campaign on billboard designs on major highways. Other major tactics are graphics on Spartan Stadium, with […]
University of Tennessee Students Use Billboards to Encourage Voting
The University of Tennessee Knoxville reports that a professor in the University of Tennessee School of Journalism and Media gave his students an assignment to create billboards to encourage people to vote. The constraints were: Non-partisan No Images Three words one of which must be a variation of the word […]
Colors and Outdoor Design
Kissmetrics has put together an infographic summarizing a 2003 study on color preferences by gender. Source: https://blog.kissmetrics.com/gender-and-color/ Blue was by far and away the favorite color of men. Blue and purple were the favorite colors of women. Insider sees lots of examples of powerful billboards which use vibrant rich blues. A billboard […]
Fairway’s “isms” Campaign
Fairway Outdoor is running a fabulous campaign calling attention to the power of outdoor. It’s called the “isms” campaign. The billboards look like this: When you go to the each website you get the following. or or Kudos to Fairway for coming up with a simple, fresh, clever way to […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
OAAG Creative Contest Winners
Each year the OAAG holds their Creative Contest to showcase the artistic talent and imagination they have in the state of Georgia. It may be the only state association that holds such a contest. If your state does something similar let us at Insider know. The association President, Conner Poe, says […]
Billboards! Exclamation Point For Sports
Many of you may have noticed how billboards and sports make a good partnership. The Huffington Post has noticed and highlight the relationship in a blog post this week. Look at this list of recent sports related billboards: Red Sox’ billboards honor the farewell at-bats of 10-time All-Star David Ortiz […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
A billboard with falling snow and a climbing car
The first billboard with falling “snow” and a real climbing car has just been unveiled in Times Square, New York City, to mark the PS4 release of ”Rise of the Tomb Raider” and the 20th anniversary of the popular video game franchise. Liquid Advertising, the ad agency of record for […]
