Last week Billboard Insider covered Bill Durden’s IBO talk encouraging out of home companies to use self-promos to build their brand. Claude Dicks the President of Allison Outdoor tells us that Allison Outdoor incorporates the season into self-promos: We teamed up with Melody Roberts of Out of Home Creative and […]
After 44 years in the Out of Home industry and more than seven years with Allison Outdoor Advertising, we’re proud to congratulate Keith Horton on his retirement, effective March 31, 2026. Keith joined Allison Outdoor in October 2018 and has been a steady, positive leader ever since. “His depth of knowledge across […]
Last week Allison Outdoor announced the completion of its 47th digital billboard. We asked Allison Outdoor President/General Manager Claude Dicks to talk about what he’s learned about digital billboards What have you learned about what makes a good digital location? Demand, Location, Good Lease and View Time. Our preference is […]
Formetco’s 1-year labor and 10-year parts warranty is just the beginning—our products and relationships are built to last well beyond. At Formetco, we’ve always believed that when a customer chooses us, they become family. That’s not a slogan—it’s the culture we live by. Few partnerships embody that more clearly than […]
One in four Billboard Insider readers bought a billboard easement in the past year and one in four Billboard Insider readers intend to buy an easement during the next year. Here’s a short course in creating value with billboard easements. What’s an easement? Billboard attorney Marnie Christine Cody Ware […]
Some advice from Allison Outdoor’s Claude Dicks and Lamar Advertising’s Sean Reilly on Easements taken from In Their Words – Out of Home Executives Talk About Out of Home. Claude Dicks, Allison Outdoor My grandfather always said you can’t control sales, but you can control expenses…Our goal is to not […]
Mixed views as to whether out of home clients are paying slower. Grey Outdoor’s Grey Vick had slow pays from April to July but things have improved since October. We saw an increase in average receivables from April to July. A similar increase to what Lamar has experienced. However in […]
Marty Williamson announced Revelation Outdoor’s sale of a digital structure to Allison Outdoor. We talked with Claude Dicks, President of Allison Outdoor about their purchase. You recently purchased a structure from Morgan Hudgens at Revelation Outdoor. Can you give us the particulars on the structure? The structure includes Back to […]
Todays podcast guest is Claude Dicks, President of Allison Outdoor, an independent out of home company with 1,270 out of home faces and 29 digital billboards in North Carolina and Georgia. Claude talks about moving from radio into out of home, the gun billboard, digital sign conversions, buying easements, sales […]
Sylva, NC 10/10/18—Locally owned Allison Outdoor Advertising has hired OOH Veteran Keith Horton as General Sales Manager effective October 1st, 2018. Horton brings 35 years of Out of Home media experience to Allison Outdoor. He previously worked in Outdoor Sales and Management in the Greenville, Spartanburg, Anderson area with Fairway […]
