Badger Outdoor Consulting’s Paul Sara had this to say in response to yesterday’s story on cannabis advertising: The legalization of marijuana could become an opportunity as well as problematic for the Outdoor industry. Although it will become legal in many states, it will always be controversial for those who don’t […]
KIRO 7 reports that some citizens are threatening to boycott the Thurston County car repair business which sits below a billboard which is running a marijuana ad. The problem is that the owners of the auto shop aren’t the landowners. They simply rent the space as does Lamar which owns […]
The folks at Kantar have been studying cannabis advertising from January 1, 2017 to the end of 2018. Here are some highlights from Kantar’s research. US Marijuana advertising increased by $678,000 (24%) to $4.2 million from 2017 to 2018. 84% of the marijuana ad spend went to out of home […]
As more states legalize cannabis, demand for advertising will grow. Meanwhile, government is trying to assess consequences of expanding legalization. Insider will keep you updated . . . today sharing a new report from the trucking industry. The trucking industry is worried that too many non-truck drivers are high, threatening […]
As more states legalize recreational and medical marijuana, more research will emerge about impacts on behavior and society. Insider will keep you updated. A new study, published February 4 in Addiction journal, says traffic deaths increased in three states that pioneered legalization of cannabis. But the increase was temporary and […]
A billboard start-up exec was elected to the Ohio Legislature. The legal-cannabis category expanded. And some states will have more road money. That’s what voters decided Tuesday. Jena Powell, VP of sales and marketing at Huntington Outdoor Advertising in Greenville, OH, was elected to the Ohio House with 75 percent […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Here are election outcomes I’m watching… for impact on out of home (OOH) media. How much does the cannabis market expand? More legal marijuana means more marijuana marketing. While rules for advertising vary state by state, cannabis is creating a […]
California already has restrictions on Marijuana advertising but they aren’t good enough for San Diego. Los Angeles Times reports that San Diego city councilman Chris Cate has proposed legislation to: Prohibit marijuana billboard ads within 1,000 feet of schools, parks, youth oriented facilities, rec centers, libraries, churches and residential care […]
By Mark Boidman, Managing Director and Head of Media Services, PJ Solomon As cannabis use garners increasing regulatory support, independent advocacy and mainstream public acceptance across the United States, the cannabis industry will continue to experience growth into the future. The out-of-home (OOH) media sector is well positioned to reap […]
Biz Journals reports The Maryland Medical Cannabis commission is considering measures to prohibit cannabis-related businesses form advertising on radio, TV or billboards. There are 14 growers, 15 processors, 5 testing labs and 69 dispensaries licensed to operate in Maryland and many are buying billboards. The Commission will vote on a […]
