Ken Klein OAAA Executive Vice President, Government Affairs From the heart of the old Confederacy to the desert West, voters and elected officials continue to expand legalization of marijuana. Latest developments include: Out of home media continues to dominate cannabis ad spend, with 42 percent overall share (Kantar tracking). Several […]
By Richard Hamlin, Hamlin Cody California’s Bureau of Cannabis Control allowed cannabis advertising on interstate highways if at least fifteen miles from the state’s border. In late November 2020, a judge in San Luis Obispo ruled that the regulation was illegal. The court formally entered its judgment on January 11, […]
Following up from our article in November, the California Bureau of Cannabis Control has 30 days to inform all cannabis business owners that they can no longer advertise on highways that cross state lines, according to a judgement issued by San Luis Obispo County Superior Court Judge Ginger Garrett. The […]
By Ken Klein, EVP – Government Affairs, OAAA 1. Out of Home media was considered essential business State shutdown orders included lists of essential businesses that could/should continue to operate, such as this Executive Order from Connecticut’s Governor Ned Lamont: New York State, responding to a query from Lamar Advertising […]
(Part 1, yesterday, Richard Hamlin described a court decision banning all marijuana advertising on Interstate Highways within California and on State Highways that cross its border. The decision struck down a regulation that banned such advertising only within 15 miles of the state’s border. The decision found the regulation to […]
Insider reported last week on a court ruling that billboards advertising marijuana will no longer be allowed along California highways. To get a better sense of what comes next, we asked Richard Hamlin of Hamlin Cody, a California based law firm, to provide his perspective. Background: When California legalized marijuana […]
OAAA EVP Ken Klein and Davis & Gilbert Partner Gary Kibel presented an outstanding webinar on the election and out of home. Some highlights: Gary Kibel, Partner, Davis & Gilbert on the impact of the new California Privacy Initiative on the out of home business. Beacons and geolocation data […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Voters in five states will decide whether to legalize medical and-or recreational marijuana. Here is context: Red, blue, and purple states are voting on cannabis: Arizona, Mississippi, Montana, New Jersey, and South Dakota. Marijuana is migrating to the mainstream, already legal […]
Anna Bager OAAA President & CEO There’s a reason why 42% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas to reach consumers in big, impactful ways that are […]
An OAAA Special Report Expect three “more” trends: more legal cannabis, more demand for cannabis advertising, and more debate. Here are highlights of OAAA’s June 17 webinar: Revenue-hungry state and local governments are collecting millions in taxes and fees. Cannabis is legal (in some form) in 33 states; legalization measures […]
