Hawaii has been a state with a ban on billboards, but The Honolulu Star-Advertiser is reporting that proposed legislation to allow billboards and other large messaging signs in the New Aloha Stadium Entertainment District (NASED) passed first reading in the state Senate last Wednesday. Senate Bill 3197 would make NASED […]
Last week the OAAA announced that US out of home revenues increased 1.1% in the third quarter of 2023. A look behind the numbers finds that three out of home sectors grew and one declined. Roadside billboards which account for almost three quarters of the US market, grew 0.9% in […]
Earlier this week Texas out of home attorney Richard Rothfelder reviewed the legality of taxing billboards based on earnings. California out of home attorney Richard Hamlin tells Billboard Insider California property taxes can’t be based on a billboard’s income. California property taxes must be based on real property. They may […]
Billboard revenues are surging, transit and place based revenues are coming back and place based revenues continue to lag versus pre covid. That’s what’s apparent in the third quarter 2022 revenue figures reported yesterday by the OAAA. US billboard revenues grew 7% in the third quarter of 2022 and are […]
With permission from Robin Leach “Leaves the color of ‘Fruit Loops,’” my mother used to say. She’d sigh wistfully as we drove along Missouri highways each fall, filling her eyes with autumn’s colors and filling the car with sighs of delight. But after a dozen or so miles of tree […]
US Billboards have completely recovered from covid and then some. The other US out of home sectors still lag. Here’s what Billboard Insider found after reviewing the last three years of quarterly US out of home revenues by sector as reported to the OAAA. US billboard revenues are 12% above […]
A rising tide lifted all out of home sectors in 2021. Here are the 2021 annual US revenue figures broken down by sector. Street furniture revenue grew 43% in 2021, followed by billboards (up 17%), transit (up 11%) and place-based (up 3%). Roadside billboards have recovered and are […]
JC Decaux released their financial results for the first half of 2021. Most interesting was their adjusted revenue results that they provided by category and geography: Insider’s Take: Street Furniture, their largest revenue segment, has seen the strongest overall rebound, with Transportation advertising the slowest to recover. Insider was […]
Here’s a chart showing the impact of covid on US out of home revenues by sector. Billboards were down the least and have come back the fastest. Place based and transit fell farther and have yet to fully recover. Change in US Out of Home Revenues by Industry Sector Billboards […]
By Eddy Herty – VP, National Creative Director of OUTFRONT Studios at OUTFRONT Media Simplicity… scaling back to only what is needed, focusing on the main task at hand, and as a result looking natural has real power to elevate all that we do. It has the power to lift-up […]
