By Becky Smith, Steward of Operations, Behind the Board Building without building the capacity to sell it. There’s an out of home operator who’s been heavily focused on development. The strategy made sense. Build the assets, create value, eventually sell them. But while the structures were going up, the sales […]
Becky Smith was on the Bell Board Podcast last week. We reached out to her to get her thoughts on what makes a billboard operator successful. Becky, what actually separates the most successful operators in this industry? It’s not location, sales ability, or size, though those all matter. The real […]
Neil Bell, host of The Bell Board Posdcast has a new show out this morning. Neil and Becky Smith, Steward of Operations at Behind The Board talk abut their respective journey’s into OOH, Becky’s time at IBO, generational change in the industry and building something new. Here are a couple […]
By Becky Smith The OOH industry feels optimistic right now. Conversations around AI, programmatic, measurement, and consolidation are everywhere, and many operators are looking ahead to what the next phase of growth could look like. As the industry evolves, I think it’s worth acknowledging that consolidation changes more than […]
Becky Smith has been a great friend to and a tireless worker for the OOH industry. Insider was very curious to see what her next step would be. We wish her well as she branches out on her own. Becky, I understand you have an announcement to make? I’m excited […]
By Chris Cowlbeck, IBO CVO, Ardmore OK USA Over the years, IBO has been shaped by the passion and dedication of some truly remarkable people. One of those people is Becky Smith. We are incredibly grateful for the time, talent, and heart she brought to our organization, and we wish […]
Insider caught up with IBO Enterprise Manager Becky Smith and Chief Vision Officer Chris Cowlbeck for their OOH perspectives. Taking a look at 2025, what do you see as IBO’s key successes and accomplishments for the organization and its members? The glowing success was the launch of our interactive IBO […]
From Justin Powell, Huntington Billboards Last week, we had the opportunity to pull off a last-minute political messaging campaign in Pennsylvania. The campaign needed to deploy hundreds of thousands of dollars worth of billboards across the state—and they needed it done fast. With the clock ticking, we jumped into action […]
Here’s an excerpt from last Thursday’s Increasing Revenue in 2024 Seminar which was put on by the IBOUSA. Becky Smith, the IBO’s Enterprise Manager lead off the seminar. On the IBO’s growth Four years ago these are the stats for IBO in March of 2020… There were 170 operator companies […]
Great wrap up to the second day of a fun and informative IBO conference in Houston. Insider wanted to give everyone a few of the highlights of the last two days with quotes from five presenters. Becky Smith, IBO Enterprise Manager “The best thing about of Out of Home […]
