As we head to Houston, IBO has reached a new record! Conference registration was closed based on reaching maximum occupancy. While we expected this day to come, we are humbled to have over 250 attendees registered, representing 77 OOH companies across the US, and beyond. IBO is comprised of 270+ […]
Are you an Independent OOH Owner who is not a member of the IBO? We would like to show you, firsthand, how the IBOUSA can benefit your OOH business the same way we do for our 270+ member companies. Our footprint has grown to over 80,000 faces across the U.S. […]
By Becky Smith Enterprise Manager, IBOUSA Connections, Impressions, a Bite of the Big Pie. In a nutshell, these were topics that revolved around Chris’ vision of driving revenues for the independents in his role as Chief Vision Officer. The underlying theme was continuing to pool our footprint together to get […]
Here are six quotes summarizing Day 1 of the IBOUSA Fall Conference. Becky Smith on the IBOUSA’s growth: Our footprint at IBO is second only to Lamar…We are growing…264 companies…We’ve added 45 new companies this year. Chris Cowlbeck on why the IBO is focusing on the Speedway product to replace […]
The IBO held an online webinar earlier this month hosted by Beck Smith with special guest, Kevin Gephart. If you did not get a chance to sign up for the class, we wanted to provide a video of the discussion below. Having sales mentors, like Kevin Gephart, to help us […]
IBO Enterprise Manager, Becky Smith, will be hosting another on line Webinar. Here are the details: Selling more OOH faster during a recession synopsis Experience is a great teacher, but the tuition is way too high! Because there is a lot of valuable historic data on the effects of […]
In case you missed it, IBO Enterprise Manager, Becky Smith, had a terrific online tutorial the other day on the basics of programmatic. She also taped the discussion and posted it. If you would like to access the video just click the link below: OOH 101 Video […]
From Becky Smith, IBO Enterprise Manager The IBO networking group meets together twice a year to share ideas, meet like-minded people and find new ways to generate revenue. Our group is growing and we have fewer restrictions for companies to join. We extend membership to both OOH rookies as well […]
A very successful first day at the IBO Spring Convention in Kansas City. Insider wanted to provide a snapshot through some key quotes that occurred during the day. Chris Cowlbeck, IBO Chief Visionary Officer “Tech is changing at a blistering pace.” “The big three know that the Independents need to […]
The events of the last couple of years have driven the buy side in the OOH Industry to ask questions and demand results from media owners who want to get to the front of the line with campaign placements. A recent article by Anna Bager, CEO of OAAA, “Smooth Sailing […]
