ORLANDO, Fla. — Apparatix today announced that accomplished business executive and growth strategist Bob Nilsen will deliver the opening keynote at Unleashed ’26, the annual conference for independent out-of-home (OOH) operators, agencies, and industry partners taking place September 21–23, 2026, at the Omni Orlando Resort at ChampionsGate. Nilsen will present […]
Lots of interest in billboard software to judge from the number of responses to our poll. Here are the results. 40% of our respondents use Apparatix, 28% use something else, 14% still use an excel spreadsheet, 10% use Billboard Planet and 9% use SignDash. We’d love to hear more about […]
A reader asks us what software people use to manage their out of home advertising companies. Some people use an excel spreadsheet. Signdash makes a simple, easy to use system which is popular with smaller billboard companies. Apparatix and Billboard Planet have more complicated systems with more capabilities. What do […]
The Out-of-Home industry is evolving quickly, and operators are being challenged to rethink how they protect revenue, maintain control, and drive growth. As automation, programmatic buying, and new technologies reshape how OOH inventory is evaluated and purchased, Apparatix is using this year’s Unleashed conference to focus on a central question: […]
Unleashed ’26 is officially open for registration. Taking place September 21–23, 2026, in Orlando, Florida, this annual thought-leadership and user conference brings together independent operators for three days of practical learning, industry insights, and collaboration on the future of the business. Why Attend? Unleashed ’26 is designed to […]
Unleashed ’25 is officially set for September 15-17, 2025, at the Thompson Hotel, Savannah, GA. This high-energy thought leadership and user conference is where independent OOH operators come to explore cutting-edge technology, challenge industry norms, and collaborate on the future of the business. Why Attend? Following the momentum of Unleashed […]
A Billboard Insider reader asks” “What financial ratio and metrics do you recommend for a small billboard operator.” Here are the 5 financial metrics you should use to manage your out of home company. Occupancy Rate (occupied billboard faces/total billboard faces) This is the ratio of your sold billboard faces […]
By Kurt Tingey, Apparatix Chief Strategy Officer / Chief Financial Officer I’ll be frank—software conferences aren’t typically the highlight of my work calendar. At least they haven’t been. My initial reaction to them? Skepticism, with a side of indifference. Conventional wisdom has told me that software conferences are dry, jargon-filled, […]
Last week Billboard Insider asked readers what software tools they use to manage their out of home advertising companies. Quickbooks, Apparatix and BillboardPlanet were the top three answers. Apparatix – A software system which was built to manage an out of home company. Handles proposals, billing, leases, vinyl management and […]
Digital Outdoor Advertising (DOA), a woman-owned network connecting ad agencies with consumers across the U.S., partners with Apparatix to transform outdoor advertising sales. This collaboration integrates DOA’s vast billboard network with Apparatix’s real-time inventory technology, making RFP responses faster and more efficient. Apparatix’s platform offers immediate access to billboard availability, […]
