ORLANDO, Fla. — Apparatix today announced that accomplished business executive and growth strategist Bob Nilsen will deliver the opening keynote at Unleashed ’26, the annual conference for independent out-of-home (OOH) operators, agencies, and industry partners taking place September 21–23, 2026, at the Omni Orlando Resort at ChampionsGate.
Nilsen will present “The Advantage Gap: How Market Leaders Create Separation Before Everyone Else Sees the Opportunity,” a keynote exploring why the companies that consistently outperform their competitors aren’t necessarily the biggest—they’re the ones that recognize change sooner, make smarter strategic decisions, and create advantages before everyone else catches on.
Throughout a career spanning some of the world’s most recognized brands and high-growth private companies, Nilsen has led organizations through turnarounds, rapid expansion, acquisitions, and changing market conditions. His executive leadership experience includes roles with Taco Bell, KFC International, Burger King, Café Rio, Sidecar Doughnuts, and Greenix, where he has helped organizations ranging from emerging growth companies to global enterprises strengthen operations, accelerate growth, and navigate periods of transformation.
“As our industry continues to evolve, operators are asking important questions about where to invest, how to compete, and how to prepare for what’s next,” said Kurt Tingey, CFO of Apparatix. “Bob has spent his career helping organizations identify opportunities before they become obvious and build lasting competitive advantages. Those lessons are incredibly relevant for independent OOH companies today.”
Attendees can expect actionable insights into:
- Identifying opportunities before they become industry trends
- Building competitive advantages that are difficult for competitors to replicate
- Leading confidently through periods of disruption and uncertainty
- Balancing operational discipline with strategic innovation
- Creating organizations that remain resilient while pursuing growth
The keynote aligns with the broader Unleashed ’26 theme of helping independent operators strengthen both their defensive and offensive strategies—protecting profitability while aggressively pursuing new opportunities through technology, innovation, and operational excellence.
Registration for Unleashed ’26 is now open. For conference information, the agenda, and registration details, visit Unleashed26.com.
About Unleashed
Unleashed is an annual conference dedicated to helping independent out-of-home operators strengthen their businesses through education, collaboration, and innovation. Bringing together industry leaders, operators, agencies, and technology partners, the event delivers practical insights, meaningful conversations, and forward-looking strategies designed to help companies compete and grow in a rapidly evolving marketplace.
About Apparatix
Apparatix provides enterprise software built specifically for the out-of-home advertising industry, helping operators manage sales, operations, scheduling, accounting, yield management, reporting, and business intelligence within a single platform. Today, Apparatix supports independent OOH companies across North America in operating more efficiently, serving customers more effectively, and positioning their businesses for long-term growth.
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