30th March 2020 The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business – plus welcome news of […]
From Anna Bager, OAAA President & CEO We’ve Got Your Back Today’s crisis — with restrictions on mobility for the sake of public health that also choke the economy — raises a classic (legit) question about trade associations: “Does somebody have my back?” OAAA has your back. Together, we can face […]
Dear OAAA Members and Colleagues, As we continue to monitor Coronavirus (COVID-19) developments closely, the health and well-being of our members, their staff, and our employees is of utmost importance to us. Today, we would like to share with you OAAA’s response to the COVID-19 pandemic. OOH Industry Impact The […]
By Anna Bager OAAA President & CEO Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now?” My answer is simple. OOH is on the move, it’s growing faster than any other traditional advertising platform, and it is breaking […]
Here are Billboard Insider’s top 5 out of home stories for 2019. Mr Falzone Learns How To Conduct Business in Louisiana In April 2019 Scenic America President Mark Falzone said unflattering things about Lamar while testifying on an anti-billboard bill before the Louisiana legislature. Lamar CEO Sean Reilly, a former […]
8 OOH Media Plan Awards Were Presented at OOH: NOW Event in NYC December 5, 2019 (New York) – The 2019 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope for the United Airlines Win NY OOH campaign. Anna Bager, president & CEO of the Out […]
By Anna Bager, OAAA President & CEO As we gather together this Thanksgiving, OOH advertising has much to be thankful for. Out of home is booming, OAAA members are notching record sales, and our medium is in a better position today than it has ever been. Some of this success […]
We’re taking tomorrow off for Thanksgiving. Billboard Insider has lots to be thankful for: To Outfront Media Real Estate rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Midwood Signs Ron Guercio for being Billboard Insider’s most recent and 2,520th newsletter subscriber. To OAAA President and CEO Anna […]
Nearly 75% of Top OOH Advertisers Increased Spend November 22, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose seven percent in the third quarter of 2019 compared to the previous year, accounting for $1.98 billion, based on figures released by the Out of Home Advertising Association of […]
Lamar CEO Sean Reilly was interesting as ever at Adrian Cotterill’s DailyDOOH investor Conference. You need to make this conference part of your Digital Signage Week activities. A selection of Reilly’s comments. On Anna Bager as the new President of the OAAA The journey that brought Anna here started a […]
