Today out of home leasing and development expert Andy Goodman of Age Advertising talks about when and how to approach a landlord to discuss rent. A mistake new billboard operators make is introducing rent too early in conversations with property owners. In practice, discussing money before establishing value and trust can shut […]
Today, out of home leasing and development expert Andy Goodman of Age Advertising discusses billboard lease escalator clauses. Ask a room full of industry veterans what a reasonable out of home lease escalator looks like, and you will get a range of answers—followed quickly by stories of deals that made […]
Today, out of home leasing and development expert Andy Goodman of Age Advertising talks about how corporate landlords differ from individual landlords and what sort of lease terms you should seek. When it comes to securing billboard leases, not all landlords are created equal. One of the most significant distinctions […]
Today Out of Home location development expert Andy Goodman of Age Advertising talks about what makes a great billboard location. Not all billboard locations are created equal. A truly terrific site consistently delivers advertiser value, long-term revenue, and strong audience engagement. Four core factors reveal whether a location has that […]
Today out of home leasing and development expert Andy Goodman of Age Advertising talks about the difference between municipal and corporate landlords. What’s it like working with a municipal landlord? One of the biggest advantages of city-owned property is long-term stability. Municipalities typically retain ownership of their assets, rather than […]
I received a call from a client who has billboards on a state highway in California. His concern and questions are in regard to a Cal Trans construction project that will close the entire section of freeway in front of his billboards for 6 months or longer. He wanted to […]
In his last column out of home leasing and development expert Andy goodman talked about what to do when you get a condemnation letter. Today he talks about accessory uses and out of home leases. People want to lease space on billboards for cell phone antennas, weather cameras and data […]
In his last column out of home leasing and development expert Andy Goodman talked about billboard leasing trends. Today Andy talks about what to do when you get a condemnation letter. What do you do when you get a condemnation letter? The first thing I would do is contact my […]
Billboard Insider talked with out of home leasing and development expert Andy Goodman about trends in billboard development and leasing. You’ve been busy developing signs Yes we’ve completed a few digital signs for clients. The most recent one was in the city of Yucaipa on the 10 Freeway for Leonard and […]
Today out of home leasing and development expert Andy Goodman talks about billboard height and lease trends. Billboard Height Cities will allow you to build the billboard either from the grade of the billboard location or from the grade of the freeway whichever is greater. You could have a billboard that’s […]
