By Andy Goodman, Age Advertising. Here are the five parts of a sign code I look at when determining the feasibility of a site for placement of an out of home structure. The first part of the sign code I look at is the section that talks about prohibited […]
Age Advertising President Andy Goodman has 33 years experience siting and developing billboards. Today discusses how to make the case for your billboard. Let’s start with the City Council. What makes sense to the City Council? FBI’s most wanted amber alerts natural disaster alerts non-profit advertising and support communications with […]
AGE Advertising President Andy Goodman has 33 years experience siting and developing billboards. Today he talks about five common out of home lease mistakes. (1) That the property owner takes possession of the billboard at the end of the lease. (2) No termination clause giving the billboard company the unilateral […]
AGE Advertising President Andy Goodman has 33 years experience developing and siting billboards. Today he talks about the development process in California. The Development Process I look for a sign code that I can work with. If I know there is a workable code I start to identify the properties that […]
AGE Advertising President Andy Goodman has 33 years experience siting and developing billboards. We asked him what’s in a good lease. 4 things in a good out of home lease (1). Amounts paid monthly rather than annually. I think it’s easier to negotiate with a property owner to pay them […]
Andy Goodman, President of AGE Advertising, has 34 years experience siting and developing billboards. Today he talks about what makes a good billboard site and the most difficult site he ever developed. How did you get started in site development. When I went to work with Tom Martin, Martin Communications…That […]
