Today out of home leasing and development expert Andy Goodman talks about what makes a great billboard location. Here are some keys to a great billboard site. An unobstructed view to the freeway The outside of a curve. A long approach A great right hand read that you know shows […]
Today out of home leasing and development expert Andy Goodman analyzes right of first refusal language and notice language in an out of home lease. Andy’s comments are in italics following the lease language. Right of First Refusal: If, during the term of the Lease Agreement (including any extensions or renewals […]
Out of home leasing and development expert Andy Goodman comments on the indemnification and assignment clauses in a standard out of home lease. Andy’s comments are in italics. Indemnification: Lessee shall indemnify and hold Lessor harmless from all injuries to the Property or third person caused by Lessee, Lessee’s employees, agents, […]
Today out of home leasing and development expert Andy Goodman comments on the standard cancellation language in many out of home leases. We’ve presented the language below. Andy’s comments are in italics. Cancellation: If, in Lessee’s sole opinion: a) the view of the advertising copy on any Structure becomes obstructed; b) […]
Landlords sometimes argue that a billboard structure is theirs at expiry of a lease. Today out of home leasing and development expert analyzes how the structures section of an out of home lease can protect your company and minimize costs if the billboard lease is terminated and the structure must […]
Today out of home lease and development Andy Goodman talks about how to handle a landlord who won’t renew long-term. What do you do when a landlord doesn’t want to renew long term? First of all I want to find out what the landlord is thinking. What’s his reasoning behind […]
By Andy Goodman, Age Advertising A good billboard lease should state clearly that a billboard and all upgrades are the property of the billboard company and may be removed at any time at termination or expiration of the lease. Things become complicated, however, when you have a rooftop build or […]
Many cities require you to takedown a certain number of square feet of billboard advertising in order to construct a new static billboard or in order to be able to convert a static billboard into a digital billboard. Today out of home development expert Andy Goodman talks about takedown ratios. […]
Today out of home development expert Andy Goodman talks about rooftop billboards. What’s important in a rooftop lease? To clarify, rooftop leases are billboards that are connected to the roof with angle iron and are supported by loadbearing walls. The lease should specifically state that the Outdoor company needs to […]
Age Advertising’s Andy Goodman writes for Billboard Insider on out of home leasing and development. Andy’s last column was on lease terminations and keeping your options open. Today Andy reviews three lease negotiations. Last week I worked on three separate property owner negotiations with their Lessee, the billboard company. I […]
