If the Philadelphia Parking Authority has their way, they will add another 45 billboards in neighborhood parking lots. Phillymag.com is reporting that the 14 billboards the PPA currently has at 4 of its Center City garages earned $60,000 so far in 2017. In the first phase of their plan the PPA […]
Yesterday Insider profiled the out of home advertising platform provider Vistar Media. Insider asked Vistar to give examples of how the company’s platform has been used. What have been some successful Vistar ad platform campaigns? Auto Case Study Client: Major Auto Brand in the US Timing: Summer – Winter 2016 Campaign […]
Imagine being able to tell an advertiser how many people are seeing an ad on a billboard outside a football stadium on game day. This is about to happen. Geopath President Kym Frank tells Insider that Geopath is including seasonal and hourly impressions data as part of the Geopath Insight […]
This is the sixth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick, ADstruc and Fliphound and Broadsign. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out […]
Insider caught up with Chris Cowlbeck of the IBOUSA to get his reflections on last week’s convention. I think you were the hardest working guy in Scottsdale last week at the IBO convention. What were the highlights from your perspective? We have a great team of folks including Carrie, Chad […]
Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA 99206 Phone: 509-327-0103 Email: rhonda-t@emeraldoutdoor.com Emerald Outdoor Advertising owns 110 billboard faces in the Seattle/Tacoma area, Wenatchee, Portland, Spokane, North Central Washington and Post Falls, Idaho. In addition the company operates 150 bus bench […]
You know how you price your boards. Where can you find data from other companies on out of home pricing? You can sometimes get rates simply by calling the phone number on an empty billboard. Fairway and Outfront don’t post rates online but most other out of home companies put […]
Insider had previously posted a video by Formetco’s Director of Safety Jim Poage on OSHA’s 1,200 page fall safety rule revision which took effect January 17, 2017. Jim has been working on other videos, called Safety Talks, dealing with the the many aspects of OSHA rules. Below is a 5 minute […]
Insider is paranoid about hacking because he was the victim of a hack attack in March 2016. There’s a simple way to find out if your out of home email or out of home company website has been compromised via a data breach. Visit the have I been pwned […]
Company: Elevation Outdoor Advertising Markets: Colorado, Wyoming Headquarters: 56 Steele St, Denver, CO 80206 Phone: 393-365-9124 Email: info@elevationoutdoor.com Elevation Outdoor Advertising operates a billboard plant in the following communities: Craig, Colorado Estes Park, Colorado Salida Colorado Douglas, Wyoming Cheyenne, Wyoming The company is run by Steve Richards and Lolly Block. […]
