GoUpstate.com has a terrific article on Wade’s restaurant and their billboards that have entertained the community for the past 22 years. Brother and sister co-owners Hamp Lindset & Carols Miller recently announced that the are ending their long time billboard campaign which used vegetable puns to advertise their restaurant which […]
NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus of reaching consumers outside the home, continued disruption of […]
The Reno Gazette Journal reports that the city council voted on Wednesday to extend its moratorium on digital billboards for another year. The council also halted the city’s practice of banking billboard receipts, which let billboard owners demolish an existing sign with a promise from the city that they could build it in […]
The Leaf-Chronicle reports that the Clarksville, TN city council has voted to allow Lamar to relocate billboards from College Street, Wilma Rudolph Boulevard and Madison Street to new locations on Bellamy Lane, Lowes Drive and Tiny Town Road. Clarksville has had a ban on new billboards since 1996. Billboards […]
Insider likes to know what the opposition is up to. On May 23, 2016 Scenic America adopted a three year strategic plan which has been posted on the Scenic America website. Insider notes four things about the plan: Scenic America has a very small staff. The executive director position is part-time […]
Company: Barnes Outdoor Advertising Plant: 15 Ohio counties. Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com Barnes Outdoor Advertising Corporation is a 4th-generation, family-owned business which operates nearly 600 traditional billboards and eight digital billboards throughout 15 counties on Ohio. The company was started […]
OOH synergy with digital was expressed in the Outdoor Advertising Association of America’s (OAAA) highly-successful Feel the Real campaign, and the tenets showcased are just as relevant today as they were 18 months ago when it launched. Exactly what percentage of OOH impressions are generated by humans? 100 percent real human […]
Insider has been tracking proposed Arizona legislation sponsored by Senator Sonny Borrelli, R-Lake Havasu City. The Arizona State Senate agreed this week to allow digital billboards in northwest Arizona. The bill passed, SB 1114, allows for up to 35 signs and includes the following guidelines: Use all commercially reasonable efforts to […]
Insider saw this article on the ABA Marketing Site and wanted to pass along to provide some perspective on how the financial industry views OOH. Thanks to Kevin Tynan for his permission to reprint the article. Kevin can be reached at ktynan@libertybank.com By Kevin Tynan, Sr VP Marketing at […]
The California legislature is considering legislation to ban marijuana advertising on freeway billboards according to cannabis now and the Sacramento Bee. Assembly bill 64 would prohibit a company from advertising: on a billboard or similar advertising device located on an interstate highway or state highway on an advertising sign within […]
