Lamar Offers Cleveland Bus Shelters

Cleveland, OH – March 7, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that the company’s Cleveland office is now delivering outdoor advertising campaigns utilizing its new bus shelter inventory across the city. The first campaign, designed to promote Kent State University (KSU), one of the largest universities in Ohio, utilizes 15 of Lamar’s 500 bus shelters. It is the first campaign of its kind in Cleveland in the past 15 years.

“We are excited to be able offer transit shelter campaigns to our clients in the Cleveland area, marking an expansion of our inventory and capabilities,” said Beth Black, Lamar Advertising Market Manager. “For Kent State University, we are utilizing various shaped and sized bus shelters across the downtown area, affording us the opportunity to showcase our diversity and ability to deliver for our clients across any format.

Lamar has access to over 500 bus shelters in the Cleveland market. The shelters are located downtown around Public Square, Jack Cleveland Casino, the Rock and Roll Hall of Fame, Progressive Field and Quicken Loans Arena. Lamar also has shelters available in the entertainment areas of Ohio City, Tremont and Kamm’s Corner on the west side, as well as near the Cleveland Clinic and University Hospital, University Circle and Case Western Reserve on the east side. Advertisers can feature their messages on interior and exterior shelter displays, or wrap the shelter to create a high-impact branding experience. Lamar will soon have the ability to add 3D extensions on the shelters, offering bold new creative possibilities for local businesses and national brands.

The KSU campaign, which debuted across the Cleveland area in mid-February, utilizes 10 standard bus shelters and 5 shelter wraps. The creative content is designed to raise awareness of Kent State and encourage new applications from prospective students. This is second out of home campaign Lamar has executed for KSU.

The KSU bus shelter campaign will run through the end of April. For more information about Lamar’s bus shelter inventory, please visit www.lamar.com/cleveland.

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