“As we grow our IBO COOP Marketplace which includes multiple Demand Side Platforms (DSPs) and while the world focuses on programmatic and automation, we are using some of these same tools to streamline how things have been done for years,” said Chris Cowlbeck, General Manager of IBOUSA. “Our goal is […]
Other News
Company of the Day – Superior Digital Displays
Company: Superior Digital Displays Headquarters: 1350 Avenue of the Americas, New York NY 10019 Market: New York City, Atlanta, Phoenix Phone: 212.300.2801 Email: info@superiordigitaldisplays.com Superior Digital Displays in an outdoor advertising management company offering exclusive, high-impact, state-of-the-art digital platforms across multiple markets. The company was founded in 2009. Here is […]
The Evolution of the Out Home Industry
By Andrea Messimer-Henley, Sr. Director of Sales at Adomni There have been 2 major disruptors in the Outdoor Advertising Industry since my career began in the mid 90’s. The first major change was the transition of hand-painted billboard panels and paper poster’s, to high resolution digital printing. Which as we […]
Connecting With OOH During My Daily Commute
By Q Chaghtai Digital Brand Manager at OAAA As I wake to dawn breaking through my 11th floor apartment windows, I gaze off into a perfect view of the city. To the south, I’m greeted by the Capitol building across an expanse of DC brownstones, and if I turn my head […]
Geopath Market Spotlight: Eugene
Did you know: The Nike Corporation was incorporated on January 25, 1964 in Eugene. Eugene is the only city in the United States to host the US Olympic Team Trials for three consecutive years. This week’s Geopath Market Spotlight focuses on the Eugene DMA. Infographics for the top DMAs and […]
Company of the Day: Supreme Outdoor
Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 17595 Kenwood Trail, Lakeville, MN 55044 Phone: 952-898-1844 Email: dremes@msn.com Supreme Outdoor is a privately held company which was started in 1990. The company operates a plant of 71 static faces and two digital billboard faces in Minnesota. Dan Remes is the firm’s General Manager. […]
Reagan Closes Indianapolis, Rochester and Chattanooga Purchase
Reagan Outdoor Advertising closed on the purchase of the Indianapolis, IN, Rochester MN and Chattanooga, TN plants from Fairway last Friday June 7. Bill Reagan tells Insider: “There will not be any major changes. Maybe only one or two people.” Reagan funded the transaction with a $260 million credit […]
The 2019 Nielsen Out of Home Advertising Study
Neilsen presented the findings of its 2019 Out of Home Advertising Study at the 2019 OAAA show. The study was based on 999 interviews with consumers. A couple slides impressed Insider. Lots and lots of vehicle time. Interviewees spent an average of 25 hours a week in vehicles. Time in […]
Clear Channel Airports Wins Palm Beach Airport Contract
West Palm Beach, FL – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced Palm Beach International Airport (PBI) selected the U.S. airport media leader (CCA) for a new five-year airport advertising contract. CCA was selected over two other out-of-home […]
Company of the Day – Swift Outdoor
Company: Swift Outdoor Markets: Texas Headquarters: 600 Lake Air Drive, Waco Texas 76710 Phone: 254-772-9194 Email: Kris@swiftoutdoor.com Swift Outdoor operates a billboard plant located primarily around Waco Texas. The company was established in 1969. Swift is a sister company of Choice Media based in Amarillo TX and owned by the Tooley family. […]