By Jennifer Hurley, Clear Channel Outdoor Not everyone looks forward to their birthday (especially when phrases like “Pushing 40” and “Reaching 50” are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and […]
Workshops Proposed, Presented by Industry Experts February 18, 2019 (Washington, DC) – A series of education workshops across four tracks will be presented at the 2019 OAAA\Geopath OOH Media Conference + Expo, to be help May 20-22 at the Aria Las Vegas. The workshops, proposed and presented by out of […]
Company: Orion Outdoor Markets: California Headquarters: PO Box 6341 Folsom, CA 95763 Phone: 800-272-3885 Orion Outdoor owns a billboard and bus shelter outdoor advertising plant in Folsom and El Dorado Counties in California and billboards the Las Vegas and Southern California. The firm’s CEO is Beau Palley. Palley is a 25 year veteran of the […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
By Patrick O’Donnell, President, Yesco “I have seen the enemy and he is us.” This week – from Boise — I’ve been reminded why our industry can earn a poor image in the eyes of communities, regulators, and yes, even advertisers. Just because you can do something doesn’t mean you […]
DALLAS–(BUSINESS WIRE)– Ultravision International, a leading innovator, manufacturer and distributor of LED displays and LED lighting, partnered with Clear Channel Outdoor Americas on an LED installation project that drove significant operating savings. The project included revamping 11,000 display panels in 10 major U.S. cities with LED lights that cut energy consumption by more than […]
Mindshare’s Shane O’Leary has written a linkedin article talking about the strategy direct to consumer (“D2C”) companies like Glossier, Warby Parker and Casper are using to drive growth. A great read for anyone trying to sell advertising to D2C companies. The D2CF companies are souring on digital advertising due to fraud, […]
Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH 43222 Phone: 614-294-4898 Orange Barrel Media designs and operates high profile advertising displays and smart city kiosks in multiple cities including Los Angeles, Chicago, Wash DC, Denver, Charlotte, Nashville, Columbus, Cleveland and Cincinnati. The firm was started in 2003. Pete Scantland […]
Sales guru Jeffrey Gitomer thinks the biggest corporate failure in America is ineptitude in communicating with customers with anything other than a sales message (The Little Red Book of Sales Answers, page 98). This email newsletter from Kegerreis Outdoor Advertising shows how to communicate with clients and prospects. It informs […]
Indianapolis has four digital billboards and that’s not going to change soon. The City Council’s Metropolitan and Economic Development committee voted unanimously against a proposal to permit additional digital billboards. Local community groups were upset about a proposed 2:1 ratio of static boards to be taken down for each digital […]
