October 21, 2019 (Washington, DC) – In a typical week, out of home advertising (OOH) can amplify the reach of every other major media channel to more than 90 percent, according to a new study conducted by MRI|Simmons. The report, commissioned by the Out of Home Advertising Association of America […]
Yesterday Insider posted on the risks of running personal ads on billboards. An employee at one of the big three out of home companies suggests caution is the word when running personal ads. I think it’s a fine line, but one that can be navigated fairly easily using common sense. […]
Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA 16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania. The company installs, maintains and […]
PJ Solomon investment banker Mark Boidman made the case for out of home while appearing on Bloomberg Daybreak last week. Here’s the interview: “Disney banned Netflix from advertising on their properties…the opportunity is to continue to diversify into other out of home media channels, and out of home media is […]
It’s become easy to run personal messages on billboards, especially on digital billboards. Last February Adomni allowed people to run personalized valentines on digital billboards in Nevada, New Jersey, New York, Texas, Delaware, Illinois and Maryland for $10. During Digital Signage week Insider talked to the VP of Sales at […]
Seattle, WA – – For weary travelers into SEA-TAC, the search for their ride service home just got easier. In a first of its kind campaign anywhere in the U.S., Clear Channel Airports (CCA), the Americas-based airports business of ClearChannel Outdoor Holdings, Inc. (NYSE: CCO) announced a new out-of-home (OOH) […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
MH OUTDOOR MEDIA LLC (MHOM) a subsidiary of MAC HAIK ENTERPRISES LTD, announced October 17th the acquisition of the East Alabama billboard assets of New South Outdoor. The acquisition includes 59 static and 13 digital billboards. New South Outdoor will retain billboards in the Huntsville and Decatur, Alabama markets. “New […]
With Kalil & Co. handling the recently closed MH Outdoor, New South transaction, we talked with Max Drachman about the 2019 M&A market and beyond. Max, what trends are you seeing in the M&A market? It has been more of the same for the last few years. The industry is […]
