Some thoughts and observations from Insider’s 23 years of lending and investing in out of home. The larger companies in OOH should be safe. That doesn’t mean that the perceived value of their business, publicly traded or not, won’t take a hit (we’ll discuss stock values later this week), but […]
Greg Redeker is a Real Estate Manager for Stott Outdoor Advertising. Greg spent 20 years working for local government, most of that time as an urban planner. He also served as a zoning administrator and was lead author for a comprehensive sign ordinance update. Today Greg shares some tips for […]
Coronavirus is not a permanent state of affairs but you need to protect your liquidity for 30-60 days until shelter in place restrictions become less severe and the economy starts recovering. Some ideas. Put a spreadsheet together which monitors your lease costs versus revenues for individual signs. Ask landlords for […]
Watchfire is running coronavirus healthcare messages on LED signs atop maintenance trucks. Watchfire has also blogged on using digital signs to promote conoravirus awareness. Reagan Outdoor Advertising has partnered with the Chattanooga Chamber of Commerce to run ads to help unemployed people. EMC Outdoor has a timely post called Weathering […]
Company: Eye Corp Media Headquarters: 48 Wall Street, 29th Floor New York, NY 10005 Markets: Nationwide. Email: info@eyecorpmedia.com Phone: 646.871.4430 EYE Corp Media is an Out-of-Home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. They use multiple media platforms, from backlit posters and high-definition digital […]
From Anna Bager, OAAA President & CEO We’ve Got Your Back Today’s crisis — with restrictions on mobility for the sake of public health that also choke the economy — raises a classic (legit) question about trade associations: “Does somebody have my back?” OAAA has your back. Together, we can face […]
By Jennifer Sloane, Esq. What does the Coronavirus mean for the OOH Industry? Having been in the OOH industry long enough to see many highs and lows, it is my opinion that we can predict the impact of the coronavirus on our industry by looking at what happened after 9/11. […]
Here are the reader responses to yesterday’s question about how coronarivus is impacting their companies. Insider is impressed by the can-do attitude people are showing. An east coast out of home company owner We’ve only had a couple of customers wanting to come off or needing help. Mainly our restaurants […]
Shoutouts to the following OOH companies for taking positive steps to fight coronavirus. OUTFRONT Media for launching a digital out of home campaign simply thanking those who are the heroes during this crazy time. OUTFRONT’s Courtney Richards says, “While we’re all trying to navigate our new normal (for now!), it’s […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
