Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

Table Mountain Eye Care

Rating: 5 (great)

Excellent! This board for Table Mountain Eye Care does one thing and does it well, which is EXACTLY what outdoor advertising should do.

• The giant eye grabs your eye
• The large easy-to-read, high contrast text tells the target audience who is advertising
• And the splash of color at the bottom draws attention to the directional
• All in less than five seconds
• Now prospects know who to look for to get an eye examine and where to find them.
• No, it’s not super creative, but it’s a little creative and it communicates clearly, which gives the advertiser their money’s worth.
• Outstanding creative is a good thing, but not if it overpowers or obscures the point of the ad. Make sure your design functions well first, then get creative without clouding the advertiser’s message. This board does that and earns a 5 (great).

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