Insider received this outstanding advice from an independent out of home company yesterday. “We have been busy doing a lot of things that get pushed to the back burner when you are busy selling. Resetting time clocks, trimming brush, cleaning and organizing the office and also our storage areas just […]
On last week’s Billboard Insider podcast, Insider mentioned three business errors to avoid in an out of home lease: (1) Rent too high…It’s like pulling teeth to fix a bad lease. If you inherit a lease with rent too high you will be the bad guy…just because you tried to […]
The Outdoor Advertising Association of Tennessee (“OAAT”) and Tennessee’s governor are running “Do Your Part, Stay Apart” on 300 digital billboards across Tennessee. Lamar Advertising, OUTFRONT, Reagan, Plainview, R&R Outdoor, Flynn Signs and Dusty’s Outdoor are taking part. The OAAT and the Mayors of Nashville, Knoxville, and Memphis are using […]
There’s some breathless sputtering that out of home’s ROI is ruined because no one is driving. Look at this data from Inrix’s National Traffic Volume Synopsis for March 14-20, 2020. Traffic is down due not as much as you think. You might want to keep track of the Inrix numbers […]
NEW YORK, March 25, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced business and financial updates in response to the novel coronavirus (COVID-19) pandemic. To protect our business, clients, and stakeholders in these extraordinary and unprecedented times, we are undertaking many financial and operational actions. As of today, […]
From Clear Channel Outdoor’s press release issued on March 25th: Clear Channel Outdoor Holdings, Inc. (CCO) (the “Company”), one of the world’s largest outdoor advertising companies, today announced it has drawn down $150 million available under its Revolving Credit Facility to increase liquidity and preserve financial flexibility. “The Americas segment continued to […]
Insider received a call from an operator in Washington State wondering if they can be classified as an essential business and be out updating vinyls for customers? Timely call, for lots of reasons, but in particular that the OAAA held a “Stay at Home” webinar this week with a significant […]
What’s the outlook for US out of home revenue in 2020? Billboard Insider and Signvalue have prepared projections showing that US out of home revenues could drop 9-14% for the full year 2020. Clear Media China’s experience China experienced peak disruption from the Coronavirus in January and February and now […]
Pattison Outdoor, Adams Outdoor, RBX Media and Kenjoh Outdoor are running PSA’s thanking frontline healthcare and foodservice workers. Steel City Outdoor is running the OAAA/CDC ads.
Want a laugh in challenging times? Look at this press release. It was dated yesterday. What world are the folks at HTF Market Intelligence living in? There’s a cottage business in which Indian or Chinese firms churn out poor quality “market research reports” playing SEO games. Many of the firms […]
