Other News

Faces of Outdoor Celebrates Out of Home Owners and Mentors

Eagle Outdoor President Dan Walcott has put together the Faces of Outdoor website to honor owners and mentors in the out of home industry.  Insider talked with Walcott about the project. What gave you the idea for the website? The site is formed to honor the people who got me […]

Vistar Partners with Arrivalist to Measure Tourism Based OOH Campaigns

NEW YORK (January 26, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced a partnership with Arrivalist®, the leading geo-location intelligence provider for travel-based measurement. Vistar’s DOOH solutions, coupled with Arrivalist’s measurement capabilities for the travel sector, now provide marketers with a detailed view […]

Media Resources Adds Sahota as Director of Marketing

Media Resources has continued to build out its management team and is delighted to announce the addition of Omi Sahota, who has joined its Management Team as Director of Marketing for the corporation.   Omi will lead Media Resources global marketing group across all digital marketing, design, inbound and outbound marketing […]

Company of the Day – Schubert & Hoey Outdoor

Company:  Schubert & Hoey Outdoor Advertising Headquarters:  2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin.  Phone: (612) 722-1090 Email:  info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]

Stephen Freitas Farewell Remarks

Stephen Freitas stepped down as the OAAA’s Chief Marketing Officer at the end of the year.  Stephen has been a competent and classy act.   Look no further than the farewell remarks he gave at an online OAAA roast last week. As I reflect on a 30-year career in the out […]

Gephart on Relevance in Selling Out of Home

By Kevin Gephart Last week I wrote that persistence is the key to selling out of home.  But relevance is important as well, because persistence without relevance is annoyance. We’ve lost sight of relevance through all the mass sales training and all the initiatives that come down from corporate.  In […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Schober Outdoor

Company:  Schober Outdoor Advertising Markets: Nationwide. Phone: 1-888-869-041 Schober Outdoor Advertising, LLC. operates a billboard plant in 14 states with plant clusters in Texas and Wisconsin.  The company was formed in 2008.  Adam Schober and August Schober are principals. [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds January 23, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

A tip for keeping the base of your structures clear.

By John Kirirah, Kenjoh Outdoor Advertising Very nice Billboard Insider podcast #52. Jon Odom of Productivity Fabricators builds all my signs and I am very very impressed with the quality of work his team does.  Jon had some great comments about keeping dirt off the base of a billboard column. […]