Other News

Patrick Kilduff on New York City Sign Regulations

Patrick Kilduff, Partner and Chair of the Outdoor Advertising Practice at Tarter Krinsky and Drogin talked about New York City Out of Home Law on a December 2020 Law Brief Podcast.   Insider notes that Kilduff’s comments should not be taken as legal advice.  For that you should consult your own […]

Billboard Insider Expects US OOH Revenues to Grow by 10% in 2021

If you’re shaping projections for how the US economy will do in 2021 consider what Jan Hatzius Goldman Sachs Head of Global Investment said on Exchanges at Goldman Sachs last week: I think overall my broader view would be that while the economy is going through a much slower stretch […]

Company of the Day: Innovare Media

Company:  Innovare Medical Media Markets:  Nationwide Address: 3496 US 22, Somerville, NJ. 08876 Email:  mricciardi@innovaremedia.com Phone:  866-887-2207 Innovare operates digital and static screens on 130 hospital campuses in 25 states.  The screens are primarily in  cafeterias, busy waiting areas, and the main lobby areas on hospital campuses.   The majority of […]

Billboard Insider Classifieds January 9, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Jeremy Male: Digital billboard conversions a huge opportunity.

OUTFRONT Media CEO Jeremy Male was bullish on programmatic and digital billboard conversions in a talk yesterday at the Citi Global TMT West January 2020 conference.  Some highlights. Programmatic will grow. It’s being made by advertisers.  Last year’s run rate $20 millions.  It wouldn’t surprise me if that were to […]

Eligible Paycheck Protection Program Expenses Now Deductible

WASHINGTON – The Treasury Department and the Internal Revenue Service issued guidance today allowing deductions for the payments of eligible expenses when such payments would result (or be expected to result) in the forgiveness of a loan (covered loan) under the Paycheck Protection Program (PPP). Today’s guidance, Revenue Ruling 2021-02, reflects changes to […]

The Year of the Pivot

Here is Anna Bager’s letter which begins the OAAA 2020 Annual report.  Looks like OAAA had a good year with 45 new members added during 2020.  Dear members, colleagues, and friends, The Association of National Advertisers announced recently that the 2020 marketing word of the year is “pivot,” followed by […]

Mesmerize Partners with AO Media to Disseminate AIDS Info

  NEW YORK, Jan. 7, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care announced a new strategic partnership with AO Media, a production company dedicated to telling powerful, entertaining and educational stories, and creator of the multimedia brand +Life, devoted to eliminating […]

Company of the Day: Roland Outdoor

Company:  Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN  38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 350 digital, trivision and static billboard faces in Middle Tennessee.  In addition the company has a brand consulting and website design business (you can tell because the company’s website […]

Max Drachman On What Determines the Value of Your Out of Home Plant

On last week’s Billboard Insider podcast Insider commented that out of home values vary from 8 to 14 times cashflow.  Reader Greg Hicks asked us to explain what factors cause the multiple to vary.  We asked out of home broker Max Drachman of Kalil and Co to comment: That’s a […]