Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of BillboardDesign.com Billboard Insider uses and endorses Frick’s services.
Rating: 5 (Great)
“Nurses are scientists, teachers, and healers. For all that is you, and all that you do, thank you to all our nurses – this Nurses Week, and always.”
Visually striking: The use of the blue color as a backdrop creates a visually appealing and eye-catching design, ensuring that the message will capture the attention of passersby.
Effective use of digital screens: The incorporation of three digital screens displaying images of nurses helping patients adds a dynamic and engaging element to the billboard, making it more memorable and impactful.
Strong messaging: The copy effectively conveys appreciation and gratitude towards nurses for their invaluable contributions, making the message clear and resonant with a wide audience.
Timeliness: The billboard is designed to celebrate Nurses Week, making it a timely and relevant tribute to the important work that nurses do every day.
Positive brand association: By highlighting the diverse roles and responsibilities of nurses, this billboard not only raises awareness about their profession but also reinforces a positive image for Kaiser Permanente as a company that values and supports healthcare professionals.
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