Other News

Reagan Stunts with Bernie Billboard in Chattanooga

It’s the fact that they have Bernie on a billboard in downtown Chatt for me ?? @BernieSanders pic.twitter.com/BRNYm1cpWl — Beyoncé (@Keytoya_Brooks) January 23, 2021   You’ve probably seen the picture of Bernie Sanders sitting down at the Inauguration.  Reagan is using the picture for a billboard stunt in Chattanooga.   The […]

Company of the Day – Scotty Outdoor

Company: Scotty Outdoor Market:  Central and Eastern North Carolina. Headquarters: P.O. Box 974 Snow Hill NC 28580  Phone:  252-468-6969 Email:  scottyshivar@gmail.com  Scotty Outdoor has been serving the Central and Eastern North Carolina billboard market for over 30 years.  The Company operates in over 20 central and eastern NC counties. They are IBOUSA members. […]

Rising Steel Prices Could Mean Higher Costs for OOH Industry.

You may pay more for your next billboard structure.  Hot rolled steel prices have doubled over the past six months to a new high of $1,070 per ton, a level not seen since 2008.  This chart from a January 18, 2021 Fabricator article says it all. Source:  Steel Prices reach […]

OAAA Suppliers Review Outlook for 2021

Clockwise from top left: Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021.    Here’s what the suppliers said about the impact of covid on their […]

Lamar Opens Vancouver Digital Transit Inventory to Programmatic Buying

Baton Rouge, LA – January 26, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that its digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. The full portfolio of inventory, including more than […]

The Future of Advertising in US Airports

By Morten Gotterup, Clear Channel Airports The arrival of a Covid-19 vaccine in the U.S. in late 2020 bodes well for the health and financial recovery of many Americans headed into 2021. And where our global economy is concerned, it also clears the runway for pent up air travel demand […]

Firefly Launches Tesla Top Ads

San Francisco, CALIF. – Jan. 27, 2021– Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the industry’s first Tesla-top advertising campaigns. Facilitated through Firefly’s partnership with tech-enabled vehicle fleet operator Drive Sally, the campaigns elevate taxi-top advertising to […]

Company of The Day: Scoop Outdoor

Company: Scoop Outdoor Markets:  New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the […]

What Multiple Did This Company Sell For?

By Chris Stark, Stark Capital Solutions When I got started in the billboard industry over 20 years ago, valuations of billboard transactions were always referred to in terms of a multiple of revenue. Wow, valuation talk was so simple back then! There is no doubt that acquirers back then were […]