By John James, Signbird Many out of home companies don’t allocate enough resources to help their sales team impress potential advertisers. Quality photos and sign video pay for themselves. Here are a 5 reasons why you should invest in better sign pictures and video. It Makes You An Expert A […]
Other News
Alternative Channels for Out of Home Prospecting
By Kevin Gephart In previous posts I’ve talked about prospecting via social media. Today I’ll talk about generating prospects via associations, Dun and Bradstreet and client referrals. Associations: Pros: They can lift your profile and add credibility especially as a new sales rep. If you are inexperienced, associations are a […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Captivate and Broadsign Deliver Programmatic to 1,800 Screens
TORONTO and MONTREAL — February 16, 2021 — Captivate and Broadsign today announced a collaboration that will expand programmatic access to Captivate’s far-reaching network of elevator and large format displays in highly-trafficked office buildings via the Broadsign Reach supply-side-platform (SSP). More than 1,800 of Captivate’s displays across Canada have been […]
Company of the Day – Statler Billboards
Company: Statler Billboards Markets: Pennsylvania, West Virginia Headquarters: Greensburg, PA Phone: 724-539-7716 Email: kevin@statlerbillboards.com Statler Billboards is a local, family owned business operated out of Greensburg Pennsylvania. Originally started in 1990 by Bob and Scott Statler, the company has grown to include many markets around Pittsburgh. Eventually, the second generation […]
Billboard Insider Publishes “In Their Words: Out of Home Executives Talk About Out of Home”
If you are in the out of home industry or thinking of entering the out of home industry you need In Their Words: Out of Home Executives Talk About Out of Home. This 147 page guide contains excerpts from interviews with 173 out of home executives at 150 out of […]
Vendor Spotlight – PlainView LED
The corporate philosophy of Chattanooga, TN based digital signage provider, PlainView LED, is to strive to offer the best quality, performance and confidence in our products to better serve our Dealers and Out of Home Operators. Billboard Insider sat down with both Todd Plain, CEO, and Daryl Thomson, VP of […]
WBEZ on What’s Up With All Those Billboard Ads For Lawyers?
Last week OAAA’s Anna Bager and Billboard Insider’s Dave Westburg were interviewed by WBEZ for a podcast titled What’s Up with All Those Billboard Ads For Lawyers? Here’s what they said. OAAA CEO Anna Bager on why lawyers like billboards When you’re driving down the highway you’re not on your […]
Daily Billboard Blog’s 3 of a Kind: Hearts
Valentine’s Day is the special time of year when love is all around and so to mark the occasion, today Daily Billboard thought we’d look at three different ad creatives using hearts to help them stand out. First up is a teaser billboard for the computer animated/live-action movie, Hop, from February […]
Company of the Day: Stellar Outdoor
Company: Stellar Outdoor Advertising Markets: Ontario Address: 3080 Yonge Street, Suite 5012, Toronto, Ontario M4N 3N1 Email: info@stellaroutdoor.com Phone: 800-268-0099 Stellar Outdoor Advertising operates a network of 500 billboards in Ontario. The company was formed by the merger of Annis-way Signs and Specific Hi-way Signs in January 2012. Sara Hunkley […]
