Last week Formetco announced a replace your face program to help out of home companies to finance the retrofits of their aging digital signs. Insider talked with Formetco’s Matt Leech about the program. Who is the program meant for? This program is geared towards Independent Operators who are looking for […]
Dusty’s Outdoor Media has sold over 200 faces in Tennessee, Kentucky, and Indiana to Trailhead Media. Williamson & Associates was instrumental through the negotiations and acted as the exclusive broker on the deal. Dusty’s portfolio now consists of over 320 billboard faces throughout Illinois and Missouri. An additional achievement is having […]
WV Outdoor is an established and family owned OOH operation serving West Virginia. They recently started a search for a new President/ CEO and Insider spoke with Steve Halpin about the position. I understand the reason for the search for a new President for WV Outdoor is a sad one? […]
Digital billboards provide a voice for citizens to engage in speech on community issues. Citizens in Sonoma County are running this ad on a Veale Outdoor billboard in Sonoma county to promote a public conversation about the need to resume schooling. Veale Outdoor’s General Manager Tom Jackson tells Insider this: […]
WASHINGTON D.C. (February 16, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out-of-home (OOH) and digital OOH media ecosystem, today announced a joint diversity, equity, and inclusion (DEI) initiative in partnership with Geopath, the not-for-profit organization that provides the industry-standard measurement […]
Company: Stillaguamish Outdoor Media Markets: Washington Headquarters: 3322 226th St NE, Arlington, WA 98223 Email: abrown@stillaguamish.com Phone: 360-572-3077 Stillaguamish Outdoor Media owns 5 digital billboards on land owned by the Stillaguamish Indian land along I-5 and Highway 530 in the state of Washington. Andy Brown is the firm’s accounts manager. Washington […]
By John James, Signbird Many out of home companies don’t allocate enough resources to help their sales team impress potential advertisers. Quality photos and sign video pay for themselves. Here are a 5 reasons why you should invest in better sign pictures and video. It Makes You An Expert A […]
By Kevin Gephart In previous posts I’ve talked about prospecting via social media. Today I’ll talk about generating prospects via associations, Dun and Bradstreet and client referrals. Associations: Pros: They can lift your profile and add credibility especially as a new sales rep. If you are inexperienced, associations are a […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
TORONTO and MONTREAL — February 16, 2021 — Captivate and Broadsign today announced a collaboration that will expand programmatic access to Captivate’s far-reaching network of elevator and large format displays in highly-trafficked office buildings via the Broadsign Reach supply-side-platform (SSP). More than 1,800 of Captivate’s displays across Canada have been […]
