Dusty’s Outdoor Media has sold over 200 faces in Tennessee, Kentucky, and Indiana to Trailhead Media. Williamson & Associates was instrumental through the negotiations and acted as the exclusive broker on the deal.

Dusty’s portfolio now consists of over 320 billboard faces throughout Illinois and Missouri. An additional achievement is having all structures converted to LED or solar-powered lighting. Their digital locations are also expanding rapidly.

Travis Rhodes tells Insider that Dusty’s is focusing on the Illinois and Missouri markets; Dusty’s will continue to look for new acquisitions; and Dusty’s looks forward to partnering with businesses to assist them with marketing.

Insider’s take:  Trailhead is about as active as any buyer right now.  The Dustys purchase follows on the heels of the purchase of some Wingate Media assets last week.  Trailhead media is backed by the equity fund Viking Capital.  Professional equity investors have a 5-10 year investment horizon so look for Trailhead to grow in a hurry.

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