Other News

Park Outdoor’s 3D Stethoscope

  Park Outdoor installed a 3D stethoscope in Binghamton, New York in collaboration with the UHS Heart and Vascular Institute.   Park Outdoor Operations Manager Chris Culver and his team constructed and installed every element of this incredible design.   The stethoscope tube is made out of black drainage tile.  The end […]

Domestic Violence Nonprofit and OAAA Partner to Prevent Domestic Abuse

KANSAS CITY, Mo. (February 8, 2021) — Safe in Harm’s Way, a domestic violence nonprofit is partnering with The Out of Home Advertising Association of America (OAAA) to launch a nationwide awareness campaign for victims of domestic abuse. As the national trade association for the entire out of home (OOH) […]

Company of the Day: Southeastern Signs

Company:  Southeastern Signs Market:  Virginia Address: 20260 Lynchburg Hwy, Lynchburg, VA Email:   robert@semediacorp.com Phone: 434-665-4836 Southeastern Signs operates four digital billboards with 8 faces in Virginia.  Insider talked with the company’s owner Robert Wallace who formed the business in 2012. How did you enter the out of home business? I […]

Scammers Impersonating Digital Billboard Manufacturers

Overseas scammers are posing as AR department representatives for digital billboard manufacturers and are asking you to change the wire instructions and payment instructions for your digital billboard purchase.   Insider is aware of scam emails sent in the name of 2 of the top 8 digital billboard manufacturers complete with […]

Patrick O’Donnell on Utah Bill SB 61

The current billboard legislation referenced last week in Billboard Insider was drafted to address one of the most common inequities found in municipal sign codes across the country, the way in which digital (electronic) on-premise signs are regulated versus their off-premise digital counterparts. Many communities have adopted local sign ordinances […]

Blip Executes Gamestop Campaign for Wall Street Bets

The Wall Street Bets group already knew about Blip because Blip has good brand presence across the country among SMBs. On Reddit, they were posting about Blip to make sure they could quickly get their message out across the country. Using Blip for quick and affordable access to billboards almost […]

Volta Industries, Inc. Announces Planned Merger With Special Purpose Acquisition Company

– Volta is a leading owner – operator of public electric vehicle charging infrastructure that is prominently located in places where drivers live, work, shop and play. – Volta has entered into a definitive business combination agreement with Tortoise Acquisition Corp. II (NYSE: SNPR). – The combined company is expected […]

Company of the Day – Southern Billboards

Company:  Southern Billboards  Markets: Tennessee, Alabama, Georgia, Mississippi, North Carolina and South Carolina Headquarters: P.O. Box 681945, Franklin, TN 37069 Phone: 615.807.0703 Email:  info@southernbillboards.com Southern Billboards  has been serving advertisers since 2009 in Georgia, Tennessee, Alabama, Mississippi, North Carolina and South Carolina, with locations primarily in medium and small markets.  Jim McIntyre […]

Gephart on Using Social Media to Sell OOH

Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis.  Last week he gave 3 tips for effective out of home prospecting.  Today he’ll discuss how social media fits into out of home prospecting.  Some of the ideas in this column require you to […]

What a $5.5 Million Super Bowl Ad Can Buy in OOH

A reader reached out to us at Billboard Insider with a link to a Digiday story asking “What a $5.5 million Super Bowl ad can buy in digital media”? Even though the game is over for this year ( Congrats Tampa Bay), we did want to provide some highlights of […]