Billboard Planet Is in Growth Mode

Ran into Mike Donaldson at the IBO conference.  Mike shared that Billboard Planet has been busy and they are growing. Here is some of my conversation with Mike:

Michael Donaldson, Billboard Planet CGO

In November 2021 you and I talked about BillboardPlanet and your Quantum operating platform. How has Quantum impacted your business and how has the market responded?

As we spoke about back then, Quantum is the new and improved version of our original OOH inventory and management platform. We did a complete redesign to adapt it to the new Out-of-Home as well as give us the ability to connect with many of the other amazing companies offering solutions to OOH operators. It could not have come at a better time.  It has been received with open arms by our domesticand international clients and we are doing our best to coordinate, connect and integrate with some of the amazing other tech providers in the industry.   It was a ton of work and a massive investment, but it has really paid off.  Our feature set is now second to none.

Have many of your clients had been using other OOH platforms or are they making their first step up into an OOH operating platform? 

I am happy to say we have both. With an industry with so many changes as of late, there are lot of operators looking for the latest and greatest tech.  We have had the opportunity to introduce OOH operators to ERP or workflows systems for the first time, as well as bring users over from other solutions.  Although the OOH business is not complex, we come across unique ways of running it every month. We strive to not just facilitate industry best practices to our clients, we also work to help them preserve their uniqueness, which is not a simple task.

Sounds like you are in the growth mode?

It is nuts. I cannot begin to explain the acceleration we have had. We have added more clients, grown into new areas of outdoor, and make more connections in the last year that in the previous 5.  Thanks to our amazing clients, we have the best Think Tank of innovation you can ask for, helping us bring in new ideas and features faster than we ever have before. It is hard to keep up. We have had to reinvent out internal processes and teams.

You have some immediate staffing needs?  Tell us about those opportunities?

We definitely do!  We are actively looking for people from the industry that are interested in making the leap over the to tech side, much like I did.  We are currently looking for people for our Operations team. They are the tech experts that help teach our clients about Quantum and help them as long as they are clients.  Once you know OOH, learning Quantum is not difficult.  The key is being eager to learn, as you can imagine, our software is constantly evolving and we need people who are ready to help us push our tech to the edge.  We are also looking for help in with Project Coordination in our IT department.  As you can imagine with so many projects, we need help keeping up.

 

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