Insider continues our conversation with Rod Rackley, this time focused on maintaining and building revenue and what the future might look like for Circle Graphics. Before Covid became the dominate issue, being an OOH printer in this new digital environment was becoming a growth challenge. Yet Circle Graphics has not […]
By Kevin Gephart (I hope any sales rep readers will forgive me if I put on my management hat. I spent over a third of my career in management.) Any compensation plan that disadvantages either party will eventually disadvantage both parties. I’ve resigned from a number of rep positions because […]
New interactive kiosks will better connect the community TAMPA, Fla. – The Tampa Downtown Partnership, IKE Smart City, and Tampa Mayor Jane Castor will unveil new interactive kiosks called IKE (Interactive Kiosk Experience) at a ribbon-cutting ceremony later this morning. Designed to help residents and visitors explore the city, the […]
Company: Blackjack Media Group Markets: Florida Address: 8522 State Rd 52, Hudson FL 34667 Phone: 727-857-6069 Blackjack Media Group operates a transit advertising business for the Pasco County Public Transportation system and the Lakeland Area Mass Transit District which operates as the Citrus Connection. In addition, the company does vehicle […]
Ken Klein OAAA Executive Vice President, Government Affairs When we left New York City — on September 12, 2001 — we could see smoke in lower Manhattan from our southbound AmTrak window. No one spoke. The out of home industry had gathered in Midtown Manhattan for its convention, on September 11, […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Randy Burkett has 42 years experience in the out of home business. Last week he talked about using Blip to increase revenue. Today he talks about the importance of scrutinizing what copy goes on your signs. An Out of Home mistake and what I learned. Running the wrong copy on […]
PQ Media released its 12th Annual Global Out of Home Forecast for 2021-2025 yesterday. PQ Media calculates that global out of home revenues declined 13% in 2020. PQ Media forecast global out of home growth of 6.6% for 2021 and 7.5%/year for 2021-2025. Here’s a comparison of the media forecasts […]
Borrell Associates’ latest Local Advertiser Survey, which was fielded from April – June 2021, was recently released and contains valuable insights for OOH. The profile of Borrell Associates’ 2,811 respondents included: 79% small or medium size businesses 60% in business for over 20 years 83% independent businesses Top five individual […]
Montreal, Canada and Amsterdam, Netherlands – September 9, 2021 – Broadsign, developer of the leading digital-out-of-home (DOOH) marketing technology platform, and Dutch computer vision firm Sightcorp, today announced that Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control content management system (CMS) and Broadsign […]
