By Peter Bordes, Interim CEO, Alfi

Amazon is paying attention to the immediate benefits of Digital Out of Home Advertising (DOOH) and its potential to become the revenue driver for multiple industries it touches. By enhancing its “Just Walk Out” technology — which requires shoppers to download an app that tracks them throughout the store — with DOOH, Amazon is now poised to organically collect and truly understand consumer shopping habits and behaviors.

Imagine an Amazon shopper saves an item to their mobile wish list and the digital smokescreen on a physical refrigerator door containing the desired item alerts the customer. With instant notifications and real-time understanding of what a consumer wants, customers can enjoy a frictionless shopping experience, and brands like Amazon can serve DOOH ads to shoppers in physical stores with precision. Looking ahead, we can anticipate the integration of additional digital communications to engage consumers even before they enter a store, such as interactive video walls, 3D wayfinding, and other mobile solutions that provide customized brand messaging to consumers as they go about their shopping experience.

About Alfi Inc.

Alfi, Inc. provides solutions that bring transparency and accountability to the digital out-of-home advertising marketplace. Since 2018, Alfi, Inc. has been developing its artificial intelligence advertising platform to deliver targeted advertising in an ethical and privacy-conscious manner. For more information, please visit: https://www.getalfi.com

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