Other News

Scenic America’s Budget

Know your opposition.  Here’s the budget for Scenic America, the anti-billboard non-profit.  Insider assembled the figures based on Scenic’s IRS 990 forms.   Revenues increased 1.5% to $815,000 for the year ended March 2020. The net surplus declined from $65,094 during 2019 to 11,246 during 2020 due to increased expenses. Scenic President Mark […]

17 Consecutive Years of Keeping Score at the Big Game

This year’s championship game will mark the third time Raymond James Stadium has hosted the Big Game under the bright lights of Daktronics LED displays. Steve Schreiber on February 3, 2021 For the 17th consecutive year, professional football’s championship game will be held at a venue featuring Daktronics products. This year’s championship game […]

Firefly Optimizes Puma Campaign Real Time

SAN FRANCISCO, CALIF. (Feb 3, 2021) — Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of Street.IQ, the first and only product to use live data to optimize out-of-home (OOH) campaign performance mid-flight. In tandem, PUMA launched its third […]

Company of the Day – SiliconView

Company: SiliconView Market: San Francisco Phone: 415.722.6856 Email: ssouders@siliconview.com SiliconView owns one two-sided digital structure situated along Highway 101, the principal commuter route between SanFrancisco and San Jose. Mike Emrick is the General Manager. Sunne Souders is the Vice President of Sales. Sunne Souders is listed in Billboard Insider’s list […]

Colossal Media Wants to Grow

Today’s podcast guest is Kelly Peppers, the CEO of Colossal Media, the global leader in hand painted outdoor advertising.  Kelly talks about the company’s growing pains, a successful capital raise and priorities for next year. Kelly, how did Colossal get into out of home. We’re a Brooklyn–based media company credited for […]

In Memory – Fredrick “Charlie” Farrar

Fredrick Charles “Charlie” Farrar, 80, passed away Jan. 22,2021 after a long battle with Dementia. Based in Rapid City, South Dakota, Charlie owned and operated Farrar Outdoor Advertising from 1983 to 1999, when then business was sold to Lamar Advertising. Insider did not know Mr. Farrar personally, but our history […]

Who Are New Members of Congress?

Ken Klein, OAAA Executive Vice President, Government Affairs Who are new members of Congress on the committee important to out of home (OOH) advertising?  Four mayors, eight women, a Marine, and one Waffle House waitress. Seventeen newcomers were assigned to the US House Transportation & Infrastructure Committee (seven Democrats and […]

Clear Channel Outdoor Celebrates Black History Month

Clear Channel Outdoor is running quotes from thirteen black leaders and pathbreakers on it’s digital network and social platforms for Black History Month. The quotes embody the spirit of hope, healing and unity. Here are some examples. [wpforms id=”9787″] Paid Advertisement

DPAA Adds Markman and Conti to Board

NEW YORK – February 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of […]