Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of BillboardDesign.com  Billboard Insider uses and endorses Frick’s services.

Rating: 1 (not good)

Ad 1:

• “Don’t blame me, you picked me!” The copy makes no sense.
• Designed in all caps which is hard to read.
• The image doesn’t make sense.
• Has a phone number. What are people supposed to say when they call?

Ad 2:

• Designed in all caps which is hard to read..
• The white image can’t be seen against the yellow.
• The directional for “The Jab” points to a gun shop. What’s the connection to covid?

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