As anticipated, the Supreme Court issued their ruling on Reagan v Austin. Insider has initial comments below on the ruling and you can expect more as we all get a chance to research the opinion in more detail. From Richard Rothfelder, Rothfelder & Falick, LLP: In a 6 to 3 […]
Other News
Rothfelder on Application of CDC Mask Mandate Invalidation to Billboard Administrative Rules
by Richard Rothfelder, Partner, Rothfelder and Falick Once again, controversial national events have application to the billboard industry, in this case on billboard administrative rules. In particular, on April 18th, a Federal District Judge ruled that the mask mandate rules imposed by the U.S. Center on Disease Control (“CDC”) were […]
Stark Capital Offers Signbird Services to Clients
Indianapolis, IN – March 1, 2022, Stark Capital Solutions, an OOH industry-leading lender and capital provider for over two-decades, announced today a partnership with SignBird to provide marketing resources as part of Stark’s financing packages. SignBird produces breathtaking and eye-catching drone photography and videography, approach footage, ride sheets, and web […]
Standard Media Index Says Q1 Brand Ad Spend Up 13%
Q1 2022 ad spending rose +13% according to Standard Media Index who captures actual invoicing data from all major holding companies and most major independents, representing 95% of national brand ad spend. Overall March 2022 continued to push upward from last month, breaking a new record high for the month […]
Company of the Day – Irish Sign Company
Company: Irish Sign Company Market: North Dakota Headquarters: 2302 University Drive S., Fargo ND 58103 Phone: 701-371-5018 Email: info@IrishSignCo.com Irish Sign Co is owned by Simon and Whitney Irish. They operate a digital billboard in Fargo, North Dakota. Pricing ranges from $325-500/week per slot. [wpforms id=”9787″] Paid Advertisement
Andy Goodman on Takedown Ratios
Many cities require you to takedown a certain number of square feet of billboard advertising in order to construct a new static billboard or in order to be able to convert a static billboard into a digital billboard. Today out of home development expert Andy Goodman talks about takedown ratios. […]
Live Classes Return to Formetco With a New Addition
Billboard Insiders spoke with Formetco Safety Director Jim Poage, who gave us a preview of upcoming classes at Formetco. Jim, you must be happy to be having live classes again after all the restrictions from COVID 19. Yes, I am extremely excited to see the return to normal classes in […]
Stych Runs Campaign on Bay Area Out of Home
Nobody likes to have to enter in passwords to every different site, let alone try to remember their latest password that seems to change every month. Stytch, a developer platform for passwordless authentication, is telling people they can forget about forgetting passwords in its new “Go Passwordless” campaign. The […]
Soofa and Street Media Partner
ATLANTA, GA April 19, 2022 — Soofa, a provider of solar-powered smart city technology and digital signage, has partnered with InSite Street Media, a leader in street-level media and college campus signage, to offer advertising on Soofa’s assets in Atlanta, GA. InSite Street Media will be the exclusive advertising sales […]
Company of the Day: Intersection
Company: Intersection Markets: Nationwide US Headquarters: 10 Hudson Yards, 26th Floor, New York, NY 10001 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a nationwide network of digital and static screens across multiple urban markets in the US including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Minneapolis, New Jersey, Pittsburgh […]