Other News

Intersection Hires Amalfi as VP National Sales

Vince Amalfi has been hired by Intersection, an experience-driven OOH media and technology company, as the Vice President of National Sales. He is based out of Los Angeles and will oversee Intersection’s national sales organization across its LA, San Francisco, Portland, Seattle, Chicago, Minneapolis, Austin and Dallas markets as it […]

Company of the Day: Durden Outdoor

Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL  36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of over 1,000 billboards, posters and digital displays across Southern Alabama and Northern Florida.  The company is an operator associate of the IBOUSA.  Earl Durden formed Durden Outdoor […]

Four Misconceptions Landowners Have About Out of Home Companies

Today out of home development expert Andy Goodman talks about 4 misconceptions landowners have about out of home. I’m not getting a fair share of revenues Landowners ask me “How can I avoid having the billboard company package my billboard with a number of other properties and not give me […]

On-Premise Media is Bigger Than Digital Out of Home

By Solomon Partners, Marketing & Media / Tech Services Team Advertising spend continues to generate billions in revenue – in 2022, U.S. advertising spend is projected to exceed $305 billion on various forms of advertising or media channels, including television, radio, digital and online, and out of home. Historically, the […]

Park Outdoor Shoots and Scores with Boeheim Brothers and Daktronics Digital Billboards

  Syracuse, NY – Jan. 5, 2022 – Media company Park Outdoor Advertising capitalizes on the flexibility of Daktronics digital billboard inventory by teaming up with basketball standouts Jimmy and Buddy Boeheim to promote their billboard business. The partnership is a Name, Image and Likeness (NIL) agreement, in which Park […]

LED Truck Media Enters Atlanta

ATLANTA – LED Truck Media, a digital mobile billboard agency, has expanded to Atlanta, marking another major U.S. city now served by the company’s digital billboard trucks that take advertising messages to where people are. LED Truck Media CEO Jonnathan Trilleras said adding Atlanta to a national footprint that now […]

Company of the Day – Eastern Outdoor Advertising

Company: Eastern Outdoor Advertising Market: Eastern North Carolina Headquarters: P.O. Box 1416, Kinston NC 28503 Phone: 252-286-7373 Email: Cameron@EasternOutdoorInc.com Eastern Outdoor Advertising is a full service outdoor advertising company offering printed and digital billboards throughout Eastern North Carolina, from Kinston and Goldsboro, to Jacksonville and Cape Cartaret, The Company was […]

Rothfelder’s OOH Legal Predictions For 2022

Little did I know after enthusiastically bidding good riddance to 2020 in my Billboard Insider article on 2021 OOH legal predictions,  there would be a few days later an insurgence at the Capital, followed by a few weeks later a crippling ice storm in my hometown of Houston and throughout […]

Clear Channel Outdoor Closes 5 Acquisitions During Fourth Quarter 2021

Billboard Insider posted on the torrid fourth quarter 2021 out of home transactions market a couple of days ago. We have learned since then that Clear Channel Outdoor had been active along with the other major out of home companies.  The company closed 5 acquisitions in 4 different markets for digital […]

6 Questions to Ask to Take Your OOH Company to the Next Level

Last week Dan Nausley talked about how the OOH Sales Mastery Class helps sales reps.  Today Dan lists 6 questions to ask to take your out of home company to the next level. There are many small but growing out of home companies.  What should a small out of home […]