As more programmatic buyers find the benefits and efficiency of automation, IBOUSA General Manager Chris Cowlbeck announced that the IBO COOP Marketplace has been successfully connected to the Vistar Media’s programmatic monetization platform. “This is a huge step for accessing the large pool of national buyers available through […]
Tornado season highlights the expanding partnerships between emergency messengers and digital billboards. Insider takes you inside the fast-moving preparations for recent severe weather in Oklahoma, to explain the speed and sophistication of these partnerships. 5:58 pm Saturday (May 18): authorities sent a group text to activate digital billboards on Sunday. […]
For years, Out of Home companies have been using their digital signs to provide safety notices to the public. Last month Jim Matalone’s Arkansas-headquartered Ashby St Outdoor received great press for using digital billboards to display tornado alerts. Wingate Media is getting good press for doing the same thing in […]
Las Vegas, NV (May 17, 2019) Formetco recently announced the successful integration of its new enterprise software F360 CMS with the Adomni Demand Side Platform (DSP). IBO’s nationwide inventory of digital screens is now available to Adomni’s advertiser base, including national brands, agencies and hyperlocal buyers. With F360, independent operators […]
For those of you who have not seen the news on the billboard fire in Times Square over the weekend, the video below will provide the details courtesy of Pix11 News. Dave Haynes at 16:9 reports that this is a Mitsubishi board. Insider hears that this was a Branded […]
This week’s Billboard Insider podcast features Lamar Advertising’s Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week’s OAAA 2019 show. Here are some […]
Chris Cowlbeck IBOUSA General Manager announced that the IBO COOP Marketplace has been successfully connected to the Adomni Demand Side Platform (DSP) and that IBO’s nationwide inventory of digital screens is now available on the Adomni marketplace advertisers. “We have thoroughly enjoyed the process of connecting Adomni’s large pool […]
Provo, Utah Blip, the self-serve, pay-per-blip digital billboard advertising marketplace, is pleased to announce the appointment of Kurt Tingey, former CFO and Executive Vice President of Clear Channel Outdoor to Blip’s leadership team. Kurt will be leveraging his international and industry networks to further accelerate expansion in the US and […]
The Outdoor Media Association (OMA) of Australia just released an independent digital billboard safety study conducted by the Australian Road Research Board with encouraging results. Here’s what Insider learned after reading the study. Where was the study performed: Two traffic intersections in Australia: Gladstone, Queensland and Surfers Paradise, Queensland. Both […]
Insider is at the IBOUSA conference in Savanah, GA. Here is one of the things we found interesting on Wednesday. Bill Ripp, VP of Digital Development at Lamar Advertising and Jim Shimmin, GM of Digital Products at Formetco both offered their perspectives on digital security. Here are my top three […]
