Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced today the appointment of former Rubicon executive Chris Waterman athe Director of Publisher Partnerships. Before joining Vistar, Waterman was Senior Director of Sales at Rubicon Project, where he led global efforts for digital out-of-home, specifically in North America, and […]
John Miller, Lamar’s SVP of Sales did a 7 minute interview on the out of home industry at the DPAA Video Everywhere summit a couple weeks ago. On how digital signs are transformative I’ve seen a lot of innovation. But sometimes innovation is confused with novelty…What has been true innovation. […]
Formetco of Duluth, GA, celebrates Estus Outdoor as its 300th independent digital billboard customer. Owner of Estus Outdoor, Dick Estus of Savannah, GA, selected Formetco to guide him through the process of owning and operating his first digital billboard. This milestone displays how crucial Formetco’s service and relationship are to […]
OAAA held a Supplier Update Webinar this week, featuring Lightking, with a theme of Turning Static Boards into LED Now. Here are a few of Insider’s take aways from the Webinar led by Timur Colak, President of Lightking. Lightking sees two impediments to converting static structures to digital: Permitting Cost, […]
What’s it like to install your first digital billboard? That’s what Insider asked Brett & Lane Keenan who founded Keenan Media, a Conyers Georgia headquartered company to develop out of home locations in Georgia. Brett & Lane, what prompted you to enter the out of home business. Coming from a […]
STATS Live Data and Statistics to be Used in Adams’ Out-of-Home Ads. CHICAGO – October 1, 2018 –– Today, STATS, the worldwide leader in sports data and intelligence, announced a new agreement with Adams + Fairway Outdoor Advertising to bring live sports information to outdoor digital billboards across the country. The […]
Las Vegas Billboards LLC (LVB) recently acquired two digital panels and converted both sides of a static billboard to digital, adding four high-profile digital billboards. The expansion gives the company 24 digital billboard faces within the Las Vegas market to complement its traditional static inventory. This most recent purchase completed […]
By Watchfire Signs Digital signs are a vital resource for the benefit of their communities, and local businesses often running safety-related messages in the face of Hurricane Florence. These messages keep local residents informed when they may not have reliable access to traditional media while on the road. How to prepare […]
LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today a partnership with IBOUSA that enables their billboard owner associates to seamlessly list and sell their unsold DOOH inventory on Adomni’s marketplace. For the first time ever, advertisers can perform searches by location, […]
Next time someone tells you that they’re against digital signs because they don’t want their city to become Las Vegas ask them if they’d like their city to become like Dayton. The National Center for Missing and Exploited Children sent out this tweet this week. A Dayton, Ohio teenager who […]
