Digital billboards allow a company to run time sensitive public service advertising. Tom Jackson of Veale Outdoor tells Insider this: “We at Veale Outdoor feel it is important to be active participants in promoting local community organizations and charities. It helps foster positive energy and growth within the communities that […]
Toledo, Ohio based TDO Advertising uses Blip Billboards to manage 14 digital billboards. TDO Outdoor’s General Manager Lafe Schneider shares his experience using Blip: Using Blip has increased our revenue. Blip brings in a new class of advertisers. Current advertisers may look into Blip but will quickly find out it’s […]
BROOKINGS, S.D. – Jan. 28, 2019 – When the best football teams from each conference collide in Atlanta, Georgia, for the biggest game of the year, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, will have a hand in creating the atmosphere and experience for everyone in attendance. This year, Mercedes-Benz Stadium will host the New […]
LAS VEGAS – Adomni, an open online platform to find and buy DOOH advertising, and Broadsign, the leading DOOH marketing platform for media owners, are now working together to make buying, selling and launching DOOH campaigns easier than ever before. The Broadsign Reach supply-side platform (SSP) which currently has over […]
Yesterday digital out of home marketing platform provider Broadsign announced that T-Rex Property AB released Broadsign and Broadsign’s clients, from the T-Rex industry-wide patent infringement campaign. In response, Broadsign has agreed to dismiss its counter lawsuit against T-Rex. Insider talked with Broadsign CEO Burr Smith Burr, congrats on the settlement. […]
Insider’s take: Next time you see Broadsign’s CEO Burr Smith at a convention you need to buy him a drink. Broadsign was the only digital sign company to fight back after TRex started suing out of home companies claiming patent infringement. Insider thinks that it’s more than a coincidence that […]
Insider has a regular reader who works as a Permits Coordinator for the Department of Transportation in a western state. He posed us the following question: In transportation, over the last 20 years, the majority of traffic signals in our area have transitioned to LED. During this transition, they have become […]
Digital billboard opponents used to base all their arguments on safety. It’s harder to make those claims in the wake of federal government studies which have found that digital billboards do not distract drivers. Insider is starting to see digital billboard opponents raise privacy as an issue. Here’s a quote […]
Insider heard reports this week that a digital billboard in the northwest got hacked. We asked Formetco’s Jim Shimmin to talk about digital billboard security. Jim, how do Independent Billboard Operators protect their digital billboards from being hacked? The two most important things are Network Security and Password Security. Network […]
Vistar Media’s CEO Michael Provenzano appeared on the Dec 4 Ad Exchanger Talks podcast to talk about programmatic out of home. Vistar’s been on a tear with revenues in excess of $20 million and 65% year over year growth. Here are the highlights. On the digital sign market You’ve got […]
