Jason Kuperman is Chief Product Experience Officer at OUTFRONT Media where he helps advertisers, agencies and consumers to get the most out of OUTFRONT’s digital billboards. Prior to joining OUTFRONT, Kuperman worked at TBWA and the Omnicom Group holding company. Insider talked with Kuperman this week. Why does out of […]
LOS ANGELES — (July 11) — Continuing its rapid expansion across the region, Intersection, the leading smart cities technology and media company, today announced Eileen Crossin as the company’s new National Sales Director for the West Coast. Crossin will be based in Los Angeles, and charged with helping West Coast […]
Last week Insider ran a story of Blackbird Media’s purchase of the iconic Atlanta sign from Mashburn Outdoor. Insider talked with Blackbird Media Founder Chenault Sanders to learn more about the project. What’s the history of the Atlanta sign. The permit for this non-conforming site came from a Settlement Agreement […]
Providing Touch-Screen Kiosks for Metro Vancouver’s Regional Transportation Authority TransLink iGotcha Media, a digital interactive studio specialized in building memorable screen-based customer experiences, today announced a partnership with Lamar Advertising, one of the largest outdoor advertising companies in the world, to provide touch-screen kiosks for TransLink, Metro Vancouver’s regional transportation […]
CHICAGO — (June 25, 2019) ─ Intersection, the leading media and smart cities technology company, today announced that its large-format video wall at the Clark/Lake train station now has new directional sound capabilities, giving advertisers in Chicago an exclusive opportunity to create fully immersive experiences for consumers that activate the senses. […]
Patriot Ledger and CBS Boston say Weymouth residents are objecting to a three sided digital billboard along Route 3 on the grounds that it is too bright. The board’s owner Cove Outdoor advertising has offered to install light blocking technology or to lower the billboard but the residents want the […]
EMarketer did a 17 minute interview with Lauren Fisher titled Why the Next Wave of Digital Billboard Ads Will Be Automated. A couple snippets caught Insider’s attention. Why interest in automated ads now? The mobile piece is really key here…One thing that mobile and out of home have in common…is […]
Vistar Media and MFour just completed a research project on consumer packaged goods and out of home. Insider talked with Vistar VP of National Sales Lucy Markowitz about the study. Lucy, what did Vistar and MFour study? We looked at people’s purchasing behaviors and preferences around consumer packaged goods (CPG). […]
MONTREAL, June 12, 2019 — Broadsign International Inc., the leading out-of-home (OOH) marketing solution, today announced that it has been selected by PATTISON Outdoor Advertising, a leader in Canadian OOH media, to provide a suite of software tools designed to optimize operational efficiency and yield on more than 4,000 programmatically-enabled […]
Blip Billboards operates an automated online marketplace selling digital billboard space. Insider talked with Brent Thomson, co-founder of Blip Billboards at last week’s 2019 OAAA conference. What’s new at the company? We hired a seasoned executive from the out of home space: Kurt Tingley. We’re super excited to see what […]
