SECAUCUS, New Jersey — (September 5, 2019) ─ Intersection, the leading smart cities technology and media company, today announced a new, large-format video wall in NJ TRANSIT’s Secaucus Junction Station, giving advertisers the exclusive opportunity to run full-motion and dynamic video campaigns in one of the region’s busiest rail stations. […]
Yesterday Formetco’s Britt McConnell talked about the Atlanta sign district and the high-profile digital billboards at Cobb Galleria, Georgia State’s stadium and Georgia’s Own Credit Union. Today McConnell talks about three more high profile Atlanta digital billboards as well as trends in digital billboard resolution. The Atlanta Sign Blackbird’s The […]
Meadow Outdoor has constructed Ontario, Oregon’s first digital billboard. The sign is on East Idaho Avenue. One side is digital and the other is static. The project took a year to permit and plan. Insider’s take: A one side static, one side digital billboard isn’t a bad thing. In 2017 […]
Atlanta is going some amazing things with digital billboards and Formetco is on a roll in Atlanta. Insider talked to Formetco’s Britt McConnell to learn more. Britt, what do you do at Formetco? I manage the digital sales for the Southeast, North Central US and Puerto Rico. Tell me about […]
Southeastern Signs and the Central Virginia Business Coalition have an innovative partnership under which the Central Virginia Business Coalition is buying slots on four digital billboards owned by Southeastern Signs in Lynchburg. The Coalition reselling the slots to its members to provide small and mid-sized businesses an affordable form […]
By Watchfire Signs. Hurricane season is here, which means it’s the time for businesses to make preparations that protect their locations and assets if an unexpected storm arrives. Digital displays are one of the most important assets businesses use to advertise and promote products in front of their store, but […]
OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data and technology-driven approach to selling OOH advertising?” Kevin Bartanian, Kevani The promise and delivery of a […]
ITHACA, N.Y., Aug. 19, 2019 (GLOBE NEWSWIRE) — Passersby in Chemung County, New York, will notice a change in their daily commute. Park Outdoor Advertising installed two double-sided, 16-millimeter digital billboards from Daktronics (DAKT) along College Avenue and the intersection of East Water Street and Madison Avenue in Elmira, New York. “The signs, offer local businesses a flexible advertising medium that […]
Joni Schmeichel and Chaz Fuhrman talk about digital billboards on the most recent edition of the Daktronics Experience podcast. Some of the highlights. On the difference between static and digital billboard advertising The main question that comes up is why would you purchase an ad spot on a digital versus […]
Last week Insider asked for reader feedback on refurbishing 10 year old digital billboards. New South Outdoor Owner Neil Bell shares his experience. Neil what digital billboards did you refurbish? I just replaced two 11-year-old Watchfire units with their “Reface” program. It was a great experience. They swapped out the […]
