Regulators are increasingly raising light trespass impact concerns during the digital sign permitting process. Last week Insider talked with Jared Johnson, Media Resources’ Director of Business Development – DOOH, about their VISIONiQ SITELINE™ digital billboards (patent pending), designed to mitigate light trespass issues. Jared, how does light blocking work? Media […]
NEW YORK – October 10, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), today announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar […]
October 4, Montreal, Canada – Blip, North America’s most successful self-serve, pay-per-blip digital billboard advertising marketplace, today announced the official launch of Blip Canada as part of its international expansion strategy. Daniel Fleischer, former Vice President of Business Development & Marketing at Ayuda Media Systems, joins as General Manager of […]
(NATIONAL – October 3, 2019) –do it outdoors media celebrates its 22nd anniversary in business this month and its never-wavering passion and excitement for the out-of-home industry. It’s the largest national mobile billboard and field marketing company, led by Regis Maher and David Pridgen. To stay relevant in today’s advertising […]
RIDGEFIELD PARK, N.J. (October 1, 2019) — Today, Samsung Electronics America announced the integration of Prismview, LLC Sales and Marketing Teams into its display business, further strengthening the company’s display portfolio and salesforce. The Utah-based company manufactures and installs large-format LED video displays, and their products are recognized around the […]
Daily Detroit reports that hackers showed an adult video on a digital billboard owned by Triple Communications along I-75 North between University Drive and M-59 in Auburn hills MI. The suspects were caught on camera breaking into the building which houses the computer that programs the billboard. There are hackers […]
LONDON, UK: In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials […]
Today’s podcast guest is Don Szczepaniak, President and CEO of Prismview, a Samsung Electronics company which manufactures indoor and outdoor display products including digital billboards. Don talks about what Prismview has done to reduce the impact of tariffs and trends in digital billboard design. To receive a free Prismview […]
SECAUCUS, New Jersey — (September 5, 2019) ─ Intersection, the leading smart cities technology and media company, today announced a new, large-format video wall in NJ TRANSIT’s Secaucus Junction Station, giving advertisers the exclusive opportunity to run full-motion and dynamic video campaigns in one of the region’s busiest rail stations. […]
Yesterday Formetco’s Britt McConnell talked about the Atlanta sign district and the high-profile digital billboards at Cobb Galleria, Georgia State’s stadium and Georgia’s Own Credit Union. Today McConnell talks about three more high profile Atlanta digital billboards as well as trends in digital billboard resolution. The Atlanta Sign Blackbird’s The […]
