A young congressional staff person posed an interesting question this week: “who made the (electronic) roll call vote panels at the US House of Representatives?” “It is a Daktronics system, sold through an integrator by the name of International Roll Call,” explained Jeremy Johnson at Daktronics headquarters in Brookings, SD. […]
Digital Signs
Daktronics Corner-Wrapping LED Video Display Helps Krispy Kreme Stake Their Claim in Times Square
BROOKINGS, S.D. – Mar. 3, 2021 – Bringing new branding messages to Times Square in New York City, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota manufactured and installed a new corner-wrapping LED video display for Krispy Kreme’s new flagship location at Broadway and 48th Street that was opened in 2020. […]
Coinstar joins DPAA
NEW YORK – March 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Coinstar®, owner of self-service coin-counting kiosks found in retail stores, is now a member of the organization. In October, Coinstar […]
Rokk3r Acquires AdMobilize and Matrix Labs for $19.5M
Miami-based AdMobilize and its spin-off, Matrix Labs, announced this morning that they are being acquired for $19.5 million. The buyer is Rokk3r, a Miami-based holding company that invests in creating, acquiring and integrating companies. In a letter from Rodolfo Saccoman, AdMobilize CEO & Founder, he provided the following on the new opportunity. “We have BIG […]
SuperDraft scores big for Super Bowl LV, harnessing the Speed and Agility of Programmatic DOOH
By Jonathan Gudai, CEO of Adomni Background Info On the Thursday prior to Super Bowl weekend 2021, the new Daily Fantasy Sports app – SuperDraft realized that it had a problem. Its $1,000,000 BIG GAME fantasy contest had only 26 of 267 entrants signed up to play. And the top 60 ranked contest participants were guaranteed to […]
Roadrunner Media Secures $62 Million in Financing
Rancho Santa Margarita, CA – February 23, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced that the company has partnered with Baseline Growth Capital for up to $62.5 million in financing. The capital will enable Road […]
Matt Leech on Formetco’s Digital Billboard Financing Program
Last week Formetco announced a replace your face program to help out of home companies to finance the retrofits of their aging digital signs. Insider talked with Formetco’s Matt Leech about the program. Who is the program meant for? This program is geared towards Independent Operators who are looking for […]
Parents use digital billboards to promote public conversation on resuming school.
Digital billboards provide a voice for citizens to engage in speech on community issues. Citizens in Sonoma County are running this ad on a Veale Outdoor billboard in Sonoma county to promote a public conversation about the need to resume schooling. Veale Outdoor’s General Manager Tom Jackson tells Insider this: […]
Captivate and Broadsign Deliver Programmatic to 1,800 Screens
TORONTO and MONTREAL — February 16, 2021 — Captivate and Broadsign today announced a collaboration that will expand programmatic access to Captivate’s far-reaching network of elevator and large format displays in highly-trafficked office buildings via the Broadsign Reach supply-side-platform (SSP). More than 1,800 of Captivate’s displays across Canada have been […]
Vendor Spotlight – PlainView LED
The corporate philosophy of Chattanooga, TN based digital signage provider, PlainView LED, is to strive to offer the best quality, performance and confidence in our products to better serve our Dealers and Out of Home Operators. Billboard Insider sat down with both Todd Plain, CEO, and Daryl Thomson, VP of […]