The LA Clippers’ Intuit Dome double-sided halo display will feature approximately 38,375 square feet of digital canvas – that’s more than 3,592 60-inch televisions and more than 233 million LEDs. The Clippers specifically designed and engineered the Intuit Dome roof to accommodate the unique Halo Board, optimizing sightlines from all […]
July 23, 2024, London / New York – VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in […]
The Wall Street Journal called if The Software Patch That Shook The World. Triggered by an errant software update from the cybersecurity company CrowdStrike a massive software disruption spread as most people on the U.S. East Coast were asleep and those in Asia were starting their days. Over the course […]
New program helps advertisers evaluate inventory quality for networks in the programmatic out-of-home marketplace Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, expands its Vistar Verify program for Canadian media owners and advertisers. The program, which launched in the U.S. in 2023, establishes a set […]
Today Billboard Insider interviews Gene Hamm, co-founder of Digichief to learn why live feeds are unused by out of home companies. What does Digichief do and how can it help out of home companies? Digichief provides licensed content feeds for DOOH campaigns, such as weather forecasts and conditions, pollen Index, […]
Eric Kubischta gives Billboard Insider his opinion on why dynamic billboard feeds are underused. I think the reasons can be grouped into the following: Capability Awareness & Education This – is probably our biggest weakness – Evangelizing the capabilities of our tools In general, I think on the sales / […]
Departure Media’s David Menk gives this advice on how to run a dynamic content billboard campaign as feedback to our readers poll which showed that dynamic billboard campaigns are underused. I’ve been working with digital OOH since the initial inception in 2007. When it was first launched I was working […]
Lamar Advertising VP of digital growth Ian Dallimore says the low number of brands using digital billboard weather feeds is due to the following: Lack of Connection Between Billboard Buyers and Creative Agencies: – Disconnect in Collaboration: Billboard buyers and creative agencies often operate in silos, leading to missed opportunities […]
Weather and sports are the most used digital billboard content feeds according to our Billboard Insider poll. 28% of our readers use a weather content feed, 20% of our readers use a sports content feed and 8% use a digital art content feed. 20% of our readers don’t use any […]
One of the advantages of digital billboards is that you can run a direct content feed to your digital billboard. This can include everything from weather to pollen counts to curated moments to real time sports updates. What content feeds do you run to your digital billboards. Take our […]
